The Skyrocketing Value of the Rams Football Team in Los Angeles, surpassing $10 billion as the city's most prized sports organization.
Los Angeles Sports Teams Soar in Value
In the world of sports, Los Angeles is becoming a hotbed for high-value franchises. The Los Angeles Lakers, under the leadership of Mark Walter, are prioritizing wins and championships, while the Los Angeles Rams, originally the St. Louis Rams, are focusing on expanding their brand globally and increasing their fan base.
Stan Kroenke, the owner of the Rams, boasts the most valuable sports portfolio in the world, valued at an impressive $21.2 billion, according to CNBC. The Rams themselves are currently valued at $10.43 billion, according to Sportico rankings, making them the second most valuable NFL team, just behind the Dallas Cowboys.
The Rams' global ambitions are evident in their collaborations and partnerships. They have teamed up with the Sydney Swans for World Pride in Australia, demonstrating an effort to engage with international audiences and partners. Additionally, they have partnered with Kraft Analytics Group (KAGR) to enhance their data and analytics capabilities, which could help in better understanding and engaging both local and global fans.
Community engagement is also a key part of the Rams' strategy. They have been involved in local community events, such as the "Rams on the 1" campaign, which can help build a strong local fan base that may eventually contribute to a broader global appeal.
The Rams' future global expansion efforts could involve participating in international NFL games, enhancing their online platforms to reach a broader audience, and engaging in cultural and social activities that resonate with diverse global audiences. The NFL's Global Markets Program, which awards teams international marketing rights, could also play a role in these efforts.
Meanwhile, the Lakers, under new majority owner Mark Walter, are also seeing a surge in value. Their valuation of approximately $10 billion is based on an actual sale to Walter. They join the Rams as the city's second sports franchise with a valuation of at least $10 billion.
The Rams have acquired two parcels of land at the former Hollywood Park racetrack to build SoFi Stadium, a state-of-the-art venue. The Chargers, tenants at Kroenke's stadium, are valued at $6.2 billion and are 21st on the Sportico list.
Despite the soaring valuations, the focus remains on building great teams and a district that Angelenos can enjoy, rather than focusing on valuations, according to Kevin Demoff, president of team and media operations for Kroenke Sports and Entertainment. The scarcity of NFL franchises is a major driver in pushing team values higher.
In recent years, several other NFL teams have also changed hands. The Washington Commanders were sold in 2023, the Carolina Panthers in 2018, and the Denver Broncos in 2022. The ultimate price of a team, if sold, will be determined by factors in real time, such as the number of bidders and the number of teams for sale.
As Los Angeles continues to attract high-value sports franchises, it's clear that the city's sports scene is thriving. The Rams and the Lakers, in particular, are poised for success, both on and off the field.
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