RTL's Telethon: A Beacon of Hope Amidst World Strife
Join us on Thursday, 6 PM sharp! For the 28th year in a row, RTL's Telethon will take place, battling against child poverty worldwide. In the face of countless crises, wars, and climate disasters, the generosity of donors has shone bright, offering real hope to children in need. Will this trend continue in 2023?
Since its inception in 1996, the RTL Telethon has raised an astonishing 266 million euros to aid children. With the "Stiftung RTL - Wir helfen Kindern e.V." foundation acting as a gatekeeper, each and every donation reaches its intended target, bringing joy and relief to children everywhere. Wolfram Kons, the long-time face of the campaign, emphasizes the importance of supporting such a cause, especially under today's uncertain circumstances. With each new year, Kons remains as passionate as ever, dedicating his time and energy to ensure every child has a chance at a brighter future.
This year, the world is teeming with more urgent emergencies for children than ever before. Wars, crises, and catastrophes are rife across the globe, while child poverty continues to be a significant issue in Germany. Against this backdrop, Wolfram Kons believes it is crucial to show the power of solidarity in providing children with real hope. He and his team are committed to standing guard, working tirelessly around the clock to make a difference – not only on RTL but across numerous platforms from the vast RTL media family.
"Fight for every euro!"
Kons recognizes the importance of transparency and accountability in the use of donations. Each major project is assigned a celebrity sponsor, who follows the progress of their project firsthand, giving viewers and donors a tangible view of the impact their contributions have. This year, the focus is on supporting disadvantaged children in Germany as well as aiding children and families affected by crises, disasters, and war zones.
Despite the uncertainties and fears that the current situation may bring, Kons is unwavering in his commitment to securing every penny for the benefit of children in need. He acknowledges that this year may be more challenging than ever, but he and his team are up for the fight.
Pioneering a television tradition
As the sun sets on November 16, 2023, Wolfram Kons will once again spearhead the RTL Telethon live from 6 PM. For an entire 24-hour period, RTL will rearrange its schedule to facilitate donations, dedicating one hour to live broadcasts from the donation studio. Hosting a slew of celebrities, Kons and his team will engage them in passionate discussions about their experiences at the aid projects.
Monica Lierhaus, Annika Lau, Philipp Lahm, Felix Neureuther, Isabel Edvardson, and Wayne Carpendale will join these conversations, their commitment to the cause evident in their words and actions. This year, Roland Kaiser will lend his powerful voice, crooning "Bis ans Ende der Welt," a poignant anthem that encapsulates the stakes and dreams of the cause.
Proven assistance for countless children worldwide
RTL Germany bears the costs associated with the event, ensuring that every single euro donated is channeled directly towards the selected children's aid projects, without a cent being deducted. Since its inauguration, the RTL Telethon has supported hundreds of children's projects, touching countless lives in Germany and beyond.
Kons aims to inspire hope and action in the hearts of his supporters: "We are not powerless, we are not without hope. We can achieve something if we tackle it together. And it is especially crucial that we have a responsibility towards these children." The RTL Telethon has consistently carried the seal of approval from the prestigious DZI organization for two decades, and this year, the event will be produced in a climate-neutral manner.
As the world grapples with ongoing global crises, the RTL Telethon has proven itself to be a resilient force, rallying donors around the cause of supporting children in need. Leveraging celebrated figures, live broadcasts, and engaging events, the RTL Telethon achieves remarkable fundraising results, alleviating the plight of countless children within Germany and around the world.
By focusing on specific causes, building lasting relationships with donors, adapting to new technologies, and collaborating with organizations, the RTL Telethon continues to make a significant impact in the lives of children who need it most.
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Telethons, such as the RTL Telethon, succeed by engaging the public emotionally, utilizing celebrity involvement, offering live broadcasts, and collaborating with various media platforms to reach a wider audience. By providing accessible donation mechanisms, telethons mobilize funds quickly and efficiently, fostering trust with regular donors and harnessing the power of corporate partnerships. Adapting to new technologies and changes in society, telethons can remain relevant and effective in addressing the needs of children worldwide.
