The revised poster for Wicked: For Good reveals several careless editing blunders
The much-anticipated sequel to the Wicked franchise, Wicked: For Good, is set to hit theatres on 21 November. However, the poster campaign for the film has been met with negative feedback due to multiple design flaws and sloppy editing.
The posters, featuring a dual set of contrasting designs starring protagonists Glinda and Elphaba, have been criticised for their overstimulating bright colours and cloying CGI graphics. Eagle-eyed fans have noticed botched editing, warped tiling, and sloppily pasted-in flowers in Glinda's poster design, leading to accusations that AI was responsible for some lazy design decisions.
Social media users and design communities have voiced strong disappointment, labeling the posters as examples of poor creativity and low effort. One fan jokingly suggested using Gaussian blur to hide potential AI use, while another scathingly commented that Wicked has consistently produced some of the ugliest posters they have ever seen.
The controversy around the poster campaign was fueled by comparisons to fan-made content and debates over the use of AI in poster and artwork design. Some fans and celebrities have commented on the complexity and dissatisfaction surrounding the official campaign visuals.
In contrast, the film's practical elements, like costuming, set, and prop design, are thoughtfully crafted, as seen in the stunning concept art that the Wicked franchise is known for. Despite the criticism, Elphaba's poster design seems to be more favoured among fans compared to Glinda's, with some finding her muddy-looking palette more appealing.
The best movie posters often take a less-is-more approach, as exemplified by Jaws and E.T. posters. It remains to be seen if the Wicked: For Good team will take this feedback on board and revise the posters ahead of the film's release.
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- The posters for the upcoming Wicked: For Good movie have been criticized for their overstimulating bright colors and cloying 3D graphics, leading to allegations that AI might have been used in some lazy design decisions.
- Social media users and design communities have expressed strong disappointment, labeling the posters as poor examples of creative design and low effort.
- In contrast, the film's practical elements, such as costuming, set, and prop design, are thought to be well-crafted, as indicated by the stunning concept art associated with the Wicked franchise.
- Despite the criticism, Elphaba's poster design appears to be more favored among fans compared to Glinda's, with some finding her muddy-looking palette more appealing.
- The controversy surrounding the poster campaign has fueled comparisons to fan-made content and debates over the use of AI in poster and artwork design, adding to the complexity and dissatisfaction with the official campaign visuals.
