Introducing The California Post: A New Tabloid for West Coast News, Sports, Entertainment, and More
The New York Post Expands into Film Industry: Launch of 'The California Post' Set for 2026
Get ready, California! A new daily newspaper is set to make its debut in early 2026, and it's bringing the New York Post's gossipy style to the West Coast. The California Post, a subsidiary of News Corp, will be based in Los Angeles and will focus on local news, sports, entertainment, and daily headlines.
The California Post's Editorial Team
At the helm of The California Post will be Nick Papps, who will report directly to Keith Poole, editor-in-chief of the New York Post. Papps brings a wealth of experience to the table, having previously worked for The Telegraph and The Sunday Times in London.
Competitive Landscape
The California Post is positioning itself to compete with Hollywood's dominant entertainment outlets such as Variety, The Hollywood Reporter, and Deadline. However, it will also share resources with the Post Media Group, including The New York Post and its digital brands like Page Six and Decider.
Digital Strategy and Market Position
The California Post's digital strategy may aim to capture a larger share of the California digital market, given the shrinking number of local news outlets. With 90% of The New York Post's digital audience in California coming from outside New York, The California Post's digital strategy may target both the existing New York Post readers in California and those from outside the state.
The California Post's Content
The California Post will offer a mix of journalism, entertainment and celebrity gossip, sports news, local news, and opinion, all delivered with an edgy voice. It will also feature national coverage from the New York Post relevant to a West Coast audience. The newspaper aims to delve into issues pertinent to California, such as homelessness, and cover West Coast industries like artificial intelligence, technology, and entertainment.
The California Post's Print Edition
In addition to its digital presence, The California Post will publish a daily print edition. This print edition will be printed in the same press used for the New York Post in California.
The California Post's Impact on the California News Ecosystem
The California Post is entering a California news ecosystem that has lost a third of its newspapers since 2005 due to shrinking ad revenues and rising production costs. With its launch, The California Post aims to provide a diverse voice in Los Angeles, addressing what News Corp. CEO Robert Thomson describes as "jaundiced, jaded journalism" in the region.
Stay tuned for more updates on The California Post as it gears up for its launch in early 2026!
[1] Source: The New York Post Media Group Press Release
The California Post will deliver a mix of journalism, entertainment, and celebrity gossip, sports news, local news, and opinion, making it a comprehensive source for West Coast residents in search of up-to-date information on their favorite topics. Positioning itself to compete with dominant entertainment outlets like Variety, The Hollywood Reporter, and Deadline, The California Post aims to bring a fresh, edgy voice to the entertainment industry.
