The Leipzig Event, helmed by Leipziger Messe, is on a mission to crash historic sales records.
Mark your calendars for 2024, as this prestigious event is predicted to rake in over 100 million euros! Co-CEO Markus Buhl-Wagner boldly proclaimed, "We're shattering the 100-million barrier for the very first time!" This accomplishment isn't just a comeback to pre-pandemic levels but a victory that surpasses them slightly. In 2019, the event breathed life into a remarkable 99.6 million euros, while the ticker for 2023 read 80.1 million euros.
Geisenberger, Co-CEO, points the finger of credit towards the event's success across various sectors, not limited to individual events. This feat goes hand in hand with successful runnings of events like the Leipzig Book Fair and industry-specific fairs such as OTWorld and PaintExpo. The UEFA European Football Championship, with Leipzig as the International Broadcast Center and hub for video referee, contributed greatly to the surge. The business of conferencing has also witnessed a revival.
Setting sights on the top 30 worldwide
However, the Leipzig Event remains financially dependent on its esteemed shareholders — the Free State of Saxony and the city of Leipzig. In 2023, the consolidated deficit amounted to 5.9 million euros.
Co-CEO Geisenberger unfolds their grand scheme: consistently yielding revenues of 100 million euros or more in future. This vision shall be fortified by the acquisition of fresh events. Peering beyond our borders, the leadership team intends to globalize the Leipzig Event's business, seeking to establish itself as one of the coveted top 30 international trade fair locations worldwide by 2030. The current ranking places Leipzig somewhat shy of number 30, Geisenberger revealed.
Germany plays a significant role in the success of the Leipzig Event, as it's partially funded by the Free State of Saxony and the city of Leipzig. The event's expansion ambitions aim for a lofty position among the world's top 30 international trade fair locations by 2030, asserting Leipzig's dominance in the prospering German event industry.
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Leipzig Trade Fair's strategic objectives encompass both revenue growth and global expansion. In the immediate future, the Leipziger Messe Group aims to organize more than 2024 events, with an emphasis on international participation. The Leipzig Veterinary Congress, boasting thevetexpo europe, demonstrated an impressive 20% foreign exhibitor representation, making it a truly global event.
Looking ahead, the Leipzig Trade Fair intends to rise in the ranks as one of the top 10 national trade fair venues and establish itself in the elite club of the world's top 30 international trade fair locations. The organization's commitment to sustainable energy and climate neutrality by 2040 will further fuel its growth.
Calendars for 2025 are brimming with exciting activities, including the esteemed International German Gymnastics Festival, the European Gymnastics Championships, and the Leipzig Book Fair. The Leipzig Trade Fair is also slated to host various international events, like the med.Logistica, therapy LEIPZIG, and ISPO 20th World Congress.
These ambitious plans reveal the Leipzig Trade Fair's relentless march towards growth, sustainability, and global dominance.
