The End of the Mad Men Era: A Shift in Expectations for Up-and-Coming Workers
In the Mad Men universe, when Peggy Olson bravely challenges Don Draper over her lack of recognition as a copywriter, he remarks that acknowledgment for ideas doesn't matter much in advertising unless you're the creative director accepting a Clio award – a role Draper often fills. Frustrated by his defensiveness, Olson mutters quietly, "You never say thank you." In response to a junior copywriter's plea for recognition, Draper bluntly states, "That's what the money's for."
Fast-forward to the present day, and the discussion on crediting creative talent in advertising still causes debate. Although the industry has moved beyond the '60s Mad Men era, opinions vary on the importance of recognition.
Of course, things have changed substantially. Nowadays, creative talent is celebrated and spotlighted through various platforms and events. ADWEEK's Creative 100 list showcases the top innovators from advertising, marketing, and entertainment, while events and publications shine a light on rising talents like Mills Adams and Andrew Singleton. Industry festivals such as Goafest 2025 serve as platforms for young creatives to gain exposure and inspiration from global innovators.
Comparing the contemporary landscape to the Mad Men era, we see a shift towards increased transparency, diversity, and inclusivity. The industry is no longer a centralized, hierarchical structure where recognition was limited to a select few. Instead, a broader range of voices are being heard, with more recognition extended across various roles and levels. Additionally, there's a strong focus on nurturing and showcasing emerging talent, offering opportunities for growth and development.
All in all, the advertising industry has made significant strides in recognizing and celebrating creative talent, moving away from the narrow, hierarchical structures depicted in Mad Men.
- In the contemporary world, creative talents are rewarded and highlighted not just through financial means, but also through recognition and honor in platforms such as ADWEEK's Creative 100, events, publications, and industry festivals like Goafest 2025.
- Unlike the Mad Men era, where recognition was predominantly limited to a select few, the advertising industry today is progressing towards a more inclusive atmosphere, fostering a broader range of voices and extending recognition to various roles and levels of talent.
