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Thailand cracks down on public drinking with steep fines and strict hours

A legally bought drink could now cost you €266 in fines. Thailand’s bold move to curb public drinking mirrors global trends—but will tourists adapt?

In this picture we see 5 people who are holding alcohol glasses and in the background we have...
In this picture we see 5 people who are holding alcohol glasses and in the background we have alcohol bottles present on top of window or door. In the background we see some buildings. It may be some bar.

Thailand cracks down on public drinking with steep fines and strict hours

Thailand has implemented stringent new regulations on alcohol consumption through its Alcohol Control Act. The government's objective is to decrease public drinking and enhance public health. Those found drinking outside designated hours now face substantial fines, even if their drinks were purchased legally.

The changes mirror similar crackdowns in popular tourist destinations like Bali, Ibiza, and Mallorca, where authorities have also reinforced controls on alcohol and unruly behaviour.

The new law, crafted by Thailand’s Health Ministry and endorsed by the Prime Minister’s office, shifts responsibility onto consumers. Consuming beer, cocktails, or takeaway drinks outside permitted hours can result in fines up to 10,000 baht (€266). Even someone sipping a legally purchased drink mere minutes after the allowed time could face penalties.

Licensed bars, restaurants, and venues remain unaffected and can maintain their usual operating hours. However, unlicensed shops and stalls may only sell or serve alcohol between 11 am and 2 pm, then again from 5 pm to midnight. Drinking at home is still permitted, but loud noise after midnight may trigger inspections and potential fines.

The government's initiative accompanies broader efforts to improve Thailand’s international image. Authorities are also targeting unlicensed tour operators and promoting better visitor behaviour. Similar moves have been seen in Bali, where airports now display guidelines for respectful conduct, and in Spain’s Ibiza and Mallorca, where street drinking and party boats face bans.

The stricter alcohol laws aim to minimize public harm and bolster Thailand’s reputation as a well-regulated destination. Fines for drinking outside permitted hours will be enforced, while licensed venues continue operating as before. These changes align with a broader trend of tourist spots tightening rules on alcohol and disruptive behaviour.

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