Tesla pokes fun at American Eagle following Sydney Sweeney advertisement uproar with a playful jeans jab
In a surprising turn of events, American Eagle's latest ad campaign, titled "Sydney Sweeney Has Great Jeans," has found itself at the centre of a heated debate. The campaign, which promotes essential denim dressing and the company's expertise in making jeans, has been criticised for allegedly promoting white supremacist undertones.
The controversy stems from Sydney Sweeney's tagline in the ad, where she replaces the word "Genes" with "Jeans." Some critics have claimed this tagline is promoting "eugenics movements," a term used by the National Institutes of Health (NIH) to describe the use of selective breeding to improve the human race.
Crisis Text Line, a nonprofit offering free, 24/7, confidential mental health support to anyone in need, is the beneficiary of the proceeds from 'The Sydney Jean.' Sweeney supports the cause, stating that 100% of the purchase price from this jean will be donated to the organisation. However, the controversy has overshadowed the jeans' promotion of a good cause.
The backlash against the campaign has been significant, with some observers interpreting the messaging as implicitly endorsing ideas linked to racial superiority. This sparked criticism of the brand and the campaign, leading to a drop in American Eagle's stock.
Piers Morgan, a well-known media personality, criticised the backlash against Sweeney, calling it an example of the "woke left's idiocy." Meanwhile, some people on social media find Sweeney's blue eyes and blonde hair offensive, perceiving it as a "white purity dog whistle."
In response to the controversy, Tesla posted a joke on its X platform about its car seats. The post included a video of a robotic arm performing durability tests on car seats, with the caption, "Seatney tested." Tesla's comment was in response to American Eagle's ad campaign featuring Sweeney.
American Eagle has not responded to a request for comment regarding the controversy. Despite the criticism, the ad campaign has faced criticism for promoting alleged racist and "regressive" themes, despite the proceeds going towards a mental health support hotline.
The butterfly motif on the back pocket of the jeans represents domestic violence awareness, adding a positive aspect to the campaign. As the debate continues, it remains to be seen how American Eagle will address the controversy and whether the public backlash will impact the brand's future endeavours.
- The controversy surrounding American Eagle's ad campaign has extended beyond the realm of business, sparking intense debates in various social-media platforms and pop-culture discussions.
- The health sector, usually distant from the world of advertising and entertainment, finds itself entangled in the debate over American Eagle's controversial campaign, as the proceeds from 'The Sydney Jean' go towards supporting Crisis Text Line's mental health services.
- Amidst the uproar, the media has been crucial in shaping public perception, with figures like Piers Morgan voicing their opinions, while others on social media continue to express their concerns about alleged racist undertones in the campaign.
