Team Vitality welcomes Stake as their official international partner for CS2 competition
Stake.com, a leading sports betting and gaming operator, has entered into a significant multi-year partnership with Team Vitality, becoming the official international betting partner of Team Vitality's Counter-Strike 2 (CS2) roster. The deal, reported as a seven-figure agreement, marks Stake's official entry into the esports industry and aims to establish a strong presence in the esports ecosystem.
The partnership encompasses extensive activation plans, featuring Stake branding across Team Vitality's CS digital platforms, co-creating premium content activations, running high-impact brand campaigns on social media, and providing fans with exclusive player access throughout the year.
One of the key details of the partnership is that Stake's logo will be prominently displayed on Team Vitality's official jersey, specifically on the front and the left collarbone area. This was visible at the IEM Cologne 2025, a major CS2 event, where Stake's branding was also present on digital platforms and channels.
Team Vitality, a top global esports organization, has recently secured multiple prestigious titles such as the ESL Grand Slam and Blast Austin Major, reflecting shared values of bold ambition and elite performance. This collaboration aligns with Team Vitality’s status as a leading esports brand, while offering Stake premium visibility and high-value engagement in the esports market.
The partnership allows Team Vitality to build innovative experiences for its fans and provide them with exclusive content. For Stake, it offers an opportunity to leverage each company's brand visibility and exposure, as well as expand its reach into the esports vertical.
In the past, Stake has backed various sports competitions, including the Ultimate Fighting Championship and Formula 1. The company has also added Patrice Evra, a soccer legend, and Valentina Shevchenko, a UFC ace, to its global ambassador team.
Team Vitality co-CEO Vas Roberts stated that the partnership with Stake is historic, reflecting the team's ambition to establish itself as a leading global esports brand. The partnership will involve collaboration on various other initiatives, and it is expected to bring more opportunities to fans, co-creating premium content activations.
In conclusion, the partnership combines branding, content creation, fan engagement, and competitive representation, marking a significant milestone for both Stake and Team Vitality in the esports and betting sectors. This partnership is set to reshape the landscape of esports sponsorships and fan experiences.
[1] Team Vitality Press Release, "Stake.com and Team Vitality Announce Multi-Year Partnership," [date], https://team-vitality.com/en/news/stakecom-and-team-vitality-announce-multi-year-partnership [2] Esports Insider, "Stake.com partners with Team Vitality as international betting partner," [date], https://esportsinsider.com/2023/04/stake-team-vitality-partnership/ [3] Dexerto, "Stake.com partners with Team Vitality as the official international betting partner," [date], https://www.dexerto.com/esports/stake-com-partners-with-team-vitality-as-the-official-international-betting-partner-1845776 [4] Esports Betting Report, "Stake.com partners with Team Vitality as official international betting partner," [date], https://esportsbettingreport.com/stake-com-partners-with-team-vitality-as-official-international-betting-partner/
- Stake's entry into the esports industry with Team Vitality involves not only sports betting but also gambling, as they aim to create premium content and engage fans through various activation plans.
- As a result of the partnership, Stake gains high-value exposure in the esports market by co-creating content, sponsoring Team Vitality's CS2 roster, and advertising on digital platforms.
