TD Garden's broadcast studio officially bears the name "Wasabi" following a naming-rights deal inked between the venue and NESN.
In an exciting development for sports fans in Boston and beyond, Wasabi Technologies and the New England Sports Network (NESN) have entered into a multiyear partnership. The collaboration brings together two Boston-based entities, with Wasabi Technologies providing cutting-edge technology and NESN offering top-notch sports coverage.
The Wasabi Studio will be the centerpiece for NESN's coverage of the NHL team, including Bruins pregame, intermission, and postgame coverage throughout the season. This state-of-the-art studio will be located at TD Garden, making it the first official studio sponsor of NESN's Boston Bruins telecasts.
Wasabi Technologies' hot cloud storage solution will power the Wasabi Studio, ensuring smooth and efficient operations. The partnership also extends to in-game broadcast features and commercial programming, with a prominent presence for Wasabi across NESN's Bruins content. The studio will be home to live shows including "Bruins Face-Off Live," "Bruins Overtime Live," and "Bruins Postgame Final Live."
Michael Welts, Wasabi's chief marketing officer, expressed enthusiasm about deepening the partnership with NESN. "We are thrilled to be working with NESN to bring innovative programming, expert analysis, and insights before, during, and after every game," he said.
Cosmina Schulman, senior vice president of broadcast and digital partnerships at NESN, expressed similar excitement about the partnership. "This collaboration aims to engage fans with dynamic gameday experiences throughout the season," she said.
The partnership also includes the naming rights to the NESN studio at Fenway Park, which debuted as the Wasabi Fenway Studio in 2022. This studio, located at the home of the Boston Red Sox, has been providing comprehensive coverage for the team since its unveiling.
The Wasabi Fenway Studio and Wasabi Studio at TD Garden will provide coverage for both the Boston Bruins and Boston Red Sox, offering fans a one-stop destination for all their sports needs. The studio's Wasabi branding and signage will be the backdrop for NESN's live Bruins coverage.
The partnership was officially unveiled at a ribbon-cutting ceremony on Oct. 10. More information about the partnership can be found on the NESN and Wasabi websites. Fans are encouraged to tune in to NESN's Bruins coverage to experience the Wasabi Studio firsthand.
