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Taylor Swift's 'Showgirl' Concert Film Set to Gross $45M Globally, Outpacing 'The Smashing Machine'

Swift's directorial debut is poised to make a significant impact. Meanwhile, 'The Smashing Machine' struggles despite sharing screens with a re-released blockbuster.

,   and  ASMedia
2 min read
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This picture shows the inner view of a room. There are two pillows, one towel, one bed, one bedside table, one bathroom, one paper roll, some objects attached to the wall, two lights, one curtain and some objects on the table.

Taylor Swift's 'Showgirl' Concert Film Set to Gross $45M Globally, Outpacing 'The Smashing Machine'

Taylor Swift's latest concert film, 'Taylor Swift: The Official Release Party of a Showgirl', is set to gross $30M-$35M domestically and $8M-$10M internationally, totaling $45M globally. Meanwhile, Dwayne Johnson's 'The Smashing Machine' is expected to open with $9M-$10M, a significant drop from its initial $20M projection.

Swift, who directed the film herself, has drawn significant interest from her fanbase, predominantly women under 25. The film features a mix of texts, music videos, and documentary-style footage from her 2025 tour. It has already seen $15M in first-day sales and over $20M in presales, with AMC reporting their sixth-biggest first day presales ever.

In contrast, 'The Smashing Machine' is expected to share PLFs with 'Avatar: The Way of Water', which is expected to gross $3M-$4M in its 3D re-release. The film's box office success is largely driven by the U.S./Canada market, similar to Swift's previous concert film, 'The Eras Tour'. However, its opening weekend projection has been significantly reduced from the initial $20M estimate.

Other films in theaters this weekend include Mercedes Bryce Morgan's erotic thriller 'Bone Lake' and Ben Leonberg's comedy horror thriller 'Good Boy', both expected to perform in the low single digits at the box office. Leonardo DiCaprio's 'One Battle After Another' is expected to ease -40% or better with around $13M in its second weekend.

Taylor Swift's directorial debut is poised to make a significant impact at the box office, driven by her dedicated fanbase. Meanwhile, 'The Smashing Machine' faces a challenging opening weekend, despite sharing screens with a re-released blockbuster. The box office landscape remains diverse, with a mix of high-profile and independent releases catering to different audiences.

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