Taylor Swift's potential new era could be on the horizon, according to fan speculation. Here's what's leading fans to believe so.
Taylor Swift has officially announced her upcoming 12th studio album, titled "The Life of a Showgirl". The announcement was made on the "New Heights" podcast, co-hosted by Swift's boyfriend Travis Kelce, on August 12, 2025.
The album is significant to Swift, as she described it as the record she has been wanting to make for a very long time and cares about deeply. The release date has been set for October 3, 2025.
In the lead-up to the announcement, Swift shared subtle hints on social media, including a letter celebrating her ownership of the masters of her discography, which included a clue referencing the 12th album. The promotional rollout for this album also featured a distinctive orange-themed era, with various landmarks and brands participating in the color-themed campaign, indicating a big marketing push around this release.
The album cover was revealed shortly after the announcement, though initially blurred in some footage. Taylor Nation, Swift's official social media account, posted a teaser for her "next era" on Monday morning, and Republic Records, her record label, commented a "❤️🔥" emoji on Taylor Nation's Instagram post.
The future of Swift's re-recording project remains unclear following the announcement of her new album. In May, President Donald Trump compared Swift unfavorably to Sydney Sweeney in a post about her American Eagle advertisement. Previously, Trump had been a target of several posts by Swift on Truth Social.
Universal Music Group Sweden posted an excerpt from an interview with Swedish DJ Jacob Criborn, suggesting that Erik Arvinder, who has worked with pop stars like Lady Gaga, Madonna, and Ariana Grande, is working on finishing Taylor Swift's next record.
Travis Kelce was seen wearing Swift's Eras Tour merchandise in a picture, and the New Heights podcast teased a "special episode with a VERY special guest" premiering on August 13. Fans have noticed that Taylor Nation posted 12 pictures of Swift wearing orange, possibly indicating her upcoming 12th studio album. Fans also noted that 13 is Swift's favorite number.
Swift's last album release was "The Tortured Poets Department" in April 2024, and her Eras Tour earnings catapulted her to billionaire status in October 2023. Forbes estimates Swift's current net worth to be $1.6 billion, making her the richest female musician in the world.
[1] Taylor Swift Announces New Album on Travis Kelce's Podcast
[2] Taylor Swift Talks Upcoming Album on Travis Kelce's Podcast
[3] Taylor Swift's New Album "The Life of a Showgirl" to Feature Orange-Themed Era
[4] Taylor Swift's Album Cover Revealed for "The Life of a Showgirl"
[5] Taylor Swift's "The Life of a Showgirl" Album Cover Initial Blurred Footage
- Taylor Swift, on Travis Kelce's podcast, declared her forthcoming studio album, titled "The Life of a Showgirl."
- The celebrated artist, Taylor Swift, discussed her upcoming album "The Life of a Showgirl" during her appearance on Travis Kelce's podcast.
