Taylor Swift's Music Takes Center Stage in 'The Summer I Turned Pretty', Boosting Song Popularity
Taylor Swift's music has taken centre stage in Amazon's hit series 'The Summer I Turned Pretty' (TSITP), with 30 of her tracks featured since its debut. This strategic use of Swift's discography has not only enhanced the show's narrative but also boosted the popularity of several of her songs.
Melyssa Hardwick, TSITP's music supervisor, has been instrumental in integrating Swift's music into the series. Working closely with creator Jenny Han, Hardwick has ensured that each song complements the emotions and experiences of the characters, particularly the main protagonist Belly. This careful curation has resulted in a symbiotic relationship between the show and Swift's discography, with the latter almost acting as a main character.
The impact of this musical integration is evident. Several of Swift's songs have experienced significant gains in popularity after being featured in TSITP. While the exact number of Swift's songs used in the series is not specified, Hardwick's influence and Swift's team's support have been crucial in securing these tracks. The cost, however, is substantial, likely running into the six-figure range, given Swift's status as a global superstar.
With 30 songs featured over three seasons, Taylor Swift's music has become an integral part of 'The Summer I Turned Pretty'. This strategic use has not only enriched the show's narrative but also boosted the popularity of several of Swift's tracks. As the series continues, fans can expect more musical moments that will resonate with both the characters and the audience.
