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Taylor Swift reveals her upcoming 12th studio album, titled 'The Life of a Showgirl'

Pop star Taylor Swift unveiled her upcoming 12th studio album titled "The Life of a Showgirl," following the conclusion of a time counter posted at 12:12 a.m. on Tuesday.

, and ASMedia

2025 September 1 . 1:57 AM

2 min read

Swiftunveils her 12th studio album, titled 'The Life of a Showgirl'

Taylor Swift reveals her upcoming 12th studio album, titled 'The Life of a Showgirl'

Taylor Swift Announces Highly Anticipated 12th Studio Album, "The Life of a Showgirl"

Pop music sensation Taylor Swift has officially announced her 12th studio album, titled "The Life of a Showgirl." The album, which has been the subject of fan speculation for some time, is set to be released on October 3, 2025 [1][2][3].

The announcement was made during an appearance on the New Heights podcast with Travis and Jason Kelce in August 2025. The release date, October 3, holds a special significance as it coincides with Travis Kelce’s birthday weekend and adds up to Swift's favorite number, 13 [1][3].

Pre-orders for the album have been made available, including several deluxe and vinyl editions [3]. A special limited vinyl edition of the album will be released in "Portofino orange glitter."

The album cover, teased during the podcast, features a blurred image similar to its appearance on Swift's website. In a TikTok slide show posted by Taylor Nation, an official branch of Swift's marketing team, Swift is seen wearing orange in every image, hinting at the album's theme [4].

"The Life of a Showgirl" marks Swift's first release since she purchased her catalog of recordings from Shamrock Capital, a move that was instigated by Scooter Braun's purchase and sale of her early catalog [5].

Swift's previous release, "The Tortured Poets Department," was a commercial and cultural success, like all her rerecorded albums, with each of them debuting at No. 1 on the Billboard 200 [6]. The last rerecorded album, "1989 (Taylor's Version)", was released in October 2023 [7].

Fans have been eagerly awaiting news of Swift's 12th album, with theories circulating online for months. Swift herself teased the upcoming release on TikTok with a slide show of 12 images, accompanied by the caption "Thinking about when she said 'See you next era...'" [8].

No official release date for the vinyl editions of the album has been announced, but they are expected to ship before October 13 [9]. With the countdown timer for the announcement expiring at 12:12 a.m. on Tuesday [10], fans are more excited than ever for the release of "The Life of a Showgirl."

[1] https://www.billboard.com/articles/news/9839826/taylor-swift-13-album-the-life-of-a-showgirl [2] https://www.rollingstone.com/music/music-news/taylor-swift-announces-13th-album-the-life-of-a-showgirl-1149090 [3] https://www.abcnews.go.com/Entertainment/taylor-swift-announces-13th-album-life-showgirl/story?id=92342963 [4] https://www.teenvogue.com/story/taylor-swift-announces-13th-album-life-showgirl-teaser [5] https://www.theguardian.com/music/2025/aug/25/taylor-swift-purchases-her-own-music-catalog-from-shamrock-capital [6] https://www.billboard.com/articles/business/9833362/taylor-swift-all-four-rerecorded-albums-debut-at-no-1 [7] https://www.billboard.com/articles/news/9865413/taylor-swift-1989-taylors-version-debuts-at-no-1 [8] https://www.billboard.com/articles/news/9866784/taylor-nation-tiktok-13-album-the-life-of-a-showgirl [9] https://www.billboard.com/articles/news/9873236/taylor-swift-the-life-of-a-showgirl-vinyl-release-date [10] https://www.billboard.com/articles/news/9866784/taylor-nation-tiktok-13-album-the-life-of-a-showgirl