Tanishq Honors Srijoni of Bengal During the Festivities of Durga Pujo
In an exciting development, Tanishq has unveiled its new campaign titled "Srijonis of New Bangaliyana" for Durga Pujo 2025. This campaign, showcasing Bengali women in a modern interpretation of traditional Bengali culture, is sure to captivate audiences.
Directed by Shoojit Sircar and featuring Mimi Chakraborty, the campaign's theme song is none other than the iconic Bengali track, Ekla Cholo Re. The film associated with the campaign offers a deep dive into the Durga Pujo festivals and the Srijonis of New Bangaliyana, with Rimli Guha at the helm as director.
The campaign can be watched on the Tanishq website, and for those preferring a more interactive experience, the Tanishq app is available for download. Designed for industry professionals, the app boasts a community of over 2 million and allows users to save their favourite articles, receive real-time updates, and access the latest news and analysis in the industry.
Subscribing to the Tanishq newsletter is another way to stay updated on the latest industry news. It provides users with the latest news and analysis right in their inbox.
The campaign promotes the Aabahon gold collection, a stunning range of jewellery that encapsulates the essence of the campaign. For those who wish to share the campaign with others, links to share on Telegram, Facebook, and to copy the link are provided in the article.
So, head over to the Tanishq website, download the app, or subscribe to the newsletter to be a part of this exciting journey. Experience the blend of tradition and modernity as we celebrate Durga Pujo 2025 with Tanishq's "Srijonis of New Bangaliyana" campaign.
Note: This article was published on Sep 15, 2025, at 02:30 PM IST.
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