Taco Bell's 30-Day Taco Subscription: Boosting Digital Revenue
In around 20 participating Taco Bell outlets in Tucson, Arizona, customers can snag a Taco Lover's Pass for 5 to 10 bucks per month. This monthly subscription sparks joy by offering a tantalizing taco each day for a whole month. The offer is valid until November 24th, and the app-based program is packed with an exciting array of tacos like Soft-Tacos, spicy Potato Soft-Tacos, Crunchy-Tacos, and Doritos-Tacos.
Subscription services have become commonplace in the realm of streamers, but restaurants are also dipping their toes in this trend. Panera has an 8.99 dollar-a-month plan that offers a complimentary hot or iced coffee every day. Burger King also hopped on this trend, but then later stepped away.
Taco Bell is hoping to transform occasional customers into loyal ones by dangling free tacos as bait. The idea is to hook 'em with irresistible freebies while counting on these customers adding more to their order and upping their restaurant spend. Moreover, restaurateurs will gain insights into customer preferences, enabling them to tailor their offerings to cater to their guests' tastes.
Since Taco Bell falls under the Yum Brands umbrella, each move it makes circles back to the company's broader revenue growth strategies. Yum Brands recently announced plans to hike digital sales by introducing unique products like this one. The company reveals that app users, who become part of its loyalty program, tend to shell out 35% more than before joining.
Taco Bell's subscription offer is stirring up excitement with loyal customers, boosting digital sales, and providing valuable customer data, all of which are essential components in Yum Brands' strategy to amplify customer engagement and loyalty.
Enrichment Data:
The 30-day Taco Lover Pass serves multiple purposes to bolster Yum Brands' digital revenue:
- Maximizing Customer Engagement: The daily taco offer encourages customers to return more frequently, strengthening their loyalty to Taco Bell and other Yum Brands restaurants.
- Data Collection for Personalization: The data collected from subscribers allows for the creation of personalized marketing campaigns and enhances the overall customer experience.
- Digital Sales Growth: By encouraging consumers to make purchases via the Taco Bell app, the company increases digital sales, which is a key priority for Yum Brands.
- Enhancing the Loyalty Program: The Taco Lover Pass is an innovative addition to Taco Bell's loyalty program, which helps build customer loyalty and encourages repeat business.
In conclusion, the 30-day Taco Lover Pass is a clever strategy employed by Taco Bell to strengthen its relationship with customers, boost digital sales, and gather crucial data for personalization – all pivotal elements of Yum Brands' broader revenue growth efforts.
