Taboola's 2025 revenue soars as global expansion fuels growth beyond the US
Taboola.com has reported strong financial growth in 2025, driven by its Realize platform and disciplined cost management. The company, which began in Israel, now operates across North America, Europe, Asia Pacific, and Latin America. Its latest results show rising revenues and a clear focus on global expansion.
The company's Q4 2025 revenue reached $522.3 million, up from the previous year. Over half of this revenue—53%—came from outside the US, highlighting faster international growth compared to mature domestic markets. Key partnerships, such as DeeperDive deployments with The Bangkok Post, India Today Group, BuzzFeed Asia, and Reach (publisher of UK sites like Express and Daily Star), have helped fuel this expansion.
Taboola's Realize platform has played a central role in improving advertiser performance and retention. The company has also maintained strong cash flow, with operating and free cash flow rising year over year. Its cash conversion rate has stayed above 70% for twelve straight quarters.
Looking ahead, Taboola expects steady 7% ex-TAC gross profit growth in 2026. Adjusted EBITDA is forecasted between $222 million and $236 million, with margins exceeding 31% on a constant-currency basis. The company has also reduced its shares outstanding by 8% through a repurchase programme.
Future investments will focus on AI-driven optimisation, predictive targeting, and expanding publisher tools. Research and development, along with sales restructuring, remain priorities for long-term growth.
Taboola's financial results reflect its global reach and platform-driven strategy. With 600 million daily active users and continued investment in technology, the company aims to sustain growth in both emerging and established markets. The 2026 guidance reinforces its focus on profitability and operational efficiency.
