Sydney Sweeney’s Campaign Lifts American Eagle to $1.36B Revenue Surge
American Eagle Outfitters has reported a strong fiscal third quarter, with revenue climbing to $1.36 billion. The growth was driven by its Aerie brand and a high-profile marketing campaign featuring actress Sydney Sweeney. Investors are now watching how tariffs on imported goods could affect future profits.
The company’s performance in fiscal Q3 marked a turnaround from earlier in the year. In Q2, sales had dipped by 1% compared to the previous year, and comparable sales also fell by the same margin. But the launch of the Sydney Sweeney campaign on July 23, 2025, shifted momentum.
The campaign’s impact was immediate. By fiscal Q3, American Eagle saw a 6% year-over-year revenue increase, with comparable sales rising by 4%. CFO Craig Brommers called the investment in Sweeney’s partnership worth every dollar, as it helped sustain growth into Q4.
Aerie, the brand’s body positivity-focused segment, also played a key role. Its comparable sales grew by 3% in Q2 and surged by 11% in Q3. Executive chairman and CEO Jay Schottenstein credited Aerie’s performance, along with strong offline sales, for the overall 6.8% revenue jump to $1.36 billion by November 1, 2025.
Despite the recent gains, American Eagle’s stock has only risen by 21% over the past five years. Analysts now warn that tariffs on internationally sourced products could squeeze gross margins in the future.
The Sydney Sweeney campaign and Aerie’s growth have lifted American Eagle’s financial results in recent months. However, the company’s long-term stock performance remains modest, and potential tariff changes could pose risks. Investors will be tracking how these factors influence margins and sales in the quarters ahead.
