Sydney Sweeney encounters derision from Doja Cat about her 'Great Jeans' Ad: "Her jeans are disappointing"
The American Eagle jeans ad campaign featuring actress Sydney Sweeney has been met with significant backlash on social media. The campaign, which boasts the tagline "Sydney Sweeney has great jeans," has been criticised for its perceived sexualisation and potential links to eugenics.
In one of the ads, Sweeney is seen lying on the ground with her shirt off and her jeans on, while the camera follows her body. Another clip features Sweeney joking about her eyes being "up here," which some viewers found problematic.
The controversy surrounding the campaign has been linked to discussions about the objectification of women and the use of phrases like "good genes" and "great genes" in a eugenicist context. Some people don't like how much attention has been paid to Sweeney's "great genes" as a blonde, blue-eyed, white woman, with eugenicists using such phrases to imply that selective breeding can improve the genetic quality of the human population.
The American Eagle Instagram profile was mentioned in the context of the controversial ads, and after receiving a lot of negative feedback, these two movies seem to have been taken down from their social media accounts.
In response to the backlash, Doja Cat posted a parody of Sweeney's dialogue from the American Eagle ad campaign on TikTok. In the parody, Doja Cat mimics Sweeney's delivery of her lines in a comically exaggerated southern accent, replacing the end with "My jeans are bleh." The video gained significant attention, with over 16 million views at one point.
The reaction to Doja Cat's parody was mixed, as is typical with such high-profile content. Some viewers appreciated the humor and creativity of the parody, while others continued to critique the original campaign for its perceived insensitivity. The parody itself added to the broader online discourse about the campaign, contributing to its viral spread and ongoing discussion.
Doja Cat's engagement with the controversy further highlighted the campaign's polarizing nature, as both Sweeney's original ads and Doja Cat's response were widely discussed across social media platforms. Some commenters on Doja Cat's TikTok video wrote, "You know it's bad when even Doja makes fun of it," and "My jeans are damp because I just peed my pants."
The American Eagle ad campaign has been compared to a controversial 1980 Calvin Klein ad featuring Brooke Shields, which also received criticism for its sexualised nature. The controversy surrounding the American Eagle campaign continues to be a topic of discussion on social media.
- The discussion about the American Eagle ad campaign featuring Sydney Sweeney has expanded beyond social media, connecting to debates about pop-culture and the objectification of women.
- The perceived sexualization in the American Eagle ads has been associated with eugenics and the use of certain phrases, adding to broader concerns about health and ethical issues in entertainment and advertising.
- Various news outlets have covered the backlash against the American Eagle ad campaign, with some featuring opinion pieces on politics and media responsibility.
- The business implications of the American Eagle ad controversy have been discussed, with some pundits speculating on potential impacts on sales and brand reputation.
- The American Eagle ad campaign and the ensuing controversy have influenced the entertainment sector, with celebrities like Doja Cat using their platforms to critique or comment on the issue, contributing to the ongoing discourse around pop-culture and social norms.
