Sydney Sweeney dons fashionable jeans, sparks controversy, labelled as a Nazi.
American Eagle, a renowned fashion house, has launched an exciting new advertising campaign featuring Hollywood's It-girl, Sydney Sweeney. The campaign, titled "Sydney Sweeney Has Great (American Eagle) Jeans," is a celebration of the brand's iconic denim heritage and a focus on trendsetting, versatile, and comfortable jeans designed for Gen Z.
The campaign emphasizes a return to essential denim dressing, highlighting how customers wear denim in mixed, matched, layered, and lived-in styles. Sydney Sweeney’s starring role adds allure and embodies the brand’s combination of ease, attitude, and a little mischief, strengthening American Eagle’s position as the #1 jeans brand for its community.
In the campaign, Sweeney poses completely in denim, with the ad campaign's slogan being "Sydney Sweeney has great jeans." The campaign also features camera pans up and down Sydney Sweeney's body, utilising wordplay and the phrase "sex sells" subtly.
However, users might need to enable JavaScript to view the new American Eagle ad campaign on NZZ.ch, and some users might experience issues due to browser or ad blocker settings. It's worth noting that the campaign's functionality is affected by JavaScript requirements, and some ad blockers may interfere with the campaign.
The campaign does not provide any details about the specific jeans being advertised or the launch date and duration. Nevertheless, social media images show Sweeney wearing American Eagle jeans styled casually, reinforcing the campaign's message of effortless and stylish denim.
By associating the brand with a globally recognised figure like Sydney Sweeney, American Eagle enhances its cultural relevance and appeal while honouring the timelessness and adaptability of its denim products. This campaign reaffirms American Eagle’s leadership in denim by showcasing innovative fits and versatility that resonate with younger consumers, particularly Gen Z.
[1] Source: American Eagle press release [2] Source: Sydney Sweeney's Instagram account
Watch the captivating new American Eagle ad campaign, featuring celebrities like Sydney Sweeney, on NZZ.ch. Apply the lifestyle of effortless and stylish denim dressing, as showcased in the campaign, to fashion-and-beauty and entertainment choices.
