Swiss 'Richi' meme sparks legal battle over unauthorised merchandise sales
The viral 'Richi' catchphrase, made famous by Hermann Schönbächler in a 2010s SRF documentary, has sparked a legal dispute over unauthorised merchandise. The Schönbächler family recently demanded that influencer Zeki remove the meme from his popular soundboxes, arguing they never gave permission or received payment for its use. Retailers have now begun pulling products linked to the phrase from their shelves. Hermann Schönbächler's line, 'Jaa Richiii! I ha gseit, du söusch di guet häbe,' became a Swiss internet sensation in the 2010s. It featured in songs, fan merchandise, and even a 2024 Eishockey-Nati goal anthem by Stubete Gäng. But by 2026, the family's frustration grew over the lack of control and profit from its widespread use.
In December, reports revealed that Zeki's soundboxes included the clip without proper licensing. Shops like Brack immediately stopped selling them, while Galaxus kept them available, assuming Swissmeme held the rights. The Schönbächler family then called for an end to the meme's commercial exploitation, asking for respect and privacy for their children.
Zeki responded by confirming the 'Richi' meme would be removed from his new soundbox models. He also stated that all future products would meet legal requirements. Meanwhile, he continues to sell off remaining stock of the old versions.
Online retailers Galaxus and Brack have since removed other 'Richi'-themed items, including socks and children's books, from their listings. The dispute has led to the removal of unauthorised 'Richi' merchandise from major retailers. Zeki's updated soundboxes now comply with legal standards, while the Schönbächler family maintains their stance against further commercial use. The case highlights the ongoing tension between viral fame and personal rights.
