Swiss Chocolate Giant Introduces Unique Ruby Chocolate
Barry Callebaut, a prominent Swiss chocolate manufacturer, has released a new product: ruby chocolate. The innovative offering differentiates itself from traditional types such as dark, milk, and white, with a distinct color and taste.
The newly introduced chocolate, showcased at a Shanghai event, is described as naturally red and fruity in flavor by Barry Callebaut. Their statement reads: "The fourth type of chocolate offers a unique tasting experience that is neither bitter, milky, nor sweet but rather a balance between dry fruitiness and rich sweetness."
The creation of this specific taste profile is attributed to a "decade-long developed innovative process" developed by Barry Callebaut, which liberates the flavor of the cocoa bean without the use of added berries or berry aromas.
Although the chocolate expert and author Dom Ramsey is skeptical about the full potential of this new chocolate variant, Barry Callebaut hasn't provided any information on their production methods.
According to innovation sources, the ruby chocolate is characterized by its distinct pink or purple color, a result of the ruby cocoa beans. Its taste is described as slightly sweet and sour with a fruitiness similar to berries but without any added flavors. This flavor profile gets its uniqueness from the natural acidity in the cocoa beans.
Barry Callebaut, with an annual revenue of nearly 7 billion US dollars and over 10,000 employees, doesn't supply directly to consumers. Instead, they provide products to chocolate manufactures worldwide.
Additional Insights
The new ruby chocolate offers a business opportunity for other chocolate manufacturers and has the potential to disrupt the industry with its unique characteristics. Barry Callebaut's innovative product may attract niche markets interested in exotic ingredients, open up new opportunities for chefs and chocolatiers, and drive limited-time engagement with products like the Starbucks Ruby Chocolat Symphony Frappuccino.
Environmental concerns are considered in the production of ruby chocolate, with Barry Callebaut supporting sustainable cocoa farming through their Cocoa Horizons Foundation. This latest addition to the chocolate industry is a response to consumer preferences for sustainable and ethical sourcing, potentially impacting traditional market dynamics.
Barry Callebaut's latest product is an exciting development in the chocolate industry, with its daring departure from traditional chocolate types and sustainable production approach potentially reshaping both consumer preferences and market dynamics.
