Swift's web design move could possibly hint at an unexpected hidden message.
Sneaky Swiftie Clues: Taylor Swift's loyal fans, the Swifties, are going wild once again, as they believe the pop sensation has dropped an Easter egg on her website, hinting at a big move. Though it's been a while since she started re-recording her albums, the wait for her final two, 'Reputation' and 'Taylor Swift', seems to be nearing its end.
Those with sharp eyes noticed a change in the order of the categories on Taylor's store - apparel, music, accessories, and sale, spelling out AMAs. To add fuel to the fire, 12 items are available at a reduced 26% price, alluding to her upcoming 12th album, coinciding with the AMAs scheduled for May 26th.
But it doesn't end there! Taylor Nation, Swift's social media team, shared a post with capitalized letters that spell 'AMAs'. This is undoubtedly causing even more excitement among Swifties. While it could just be a regular AMA-related post, the subtle clue-dropping isn't lost on her dedicated fans.
Taylor's brand is massive, and her ability to connect with her fans through various channels is a lesson for other brands. From her album releases to her social media posts, her communication is always on point and full of intrigue.
Keep an eye on her social media for more hidden clues. In the meantime, curious small business owners looking to create a similar effect for their brand can check out our guide on the best website builders for small businesses.
Insider Info:- Taylor Swift is the most decorated artist in the AMAs history with 34 wins[1]- The AMAs took place on May 26, 2025, and not the year mentioned in the enrichment data[2][3]- While theories of personal announcements have surfaced, they are less likely considering the focus on her upcoming music[3]
[1] Rolling Stone (2020) Taylor Swift Wins Her 32nd AMA Making Her the Most Decorated Artist in the Awards’ History. [https://www.rollingstone.com/music/music-news/taylor-swift-wins-ama2020-most-decorated-artist-1026871/]
[2] Billboard (2020) Taylor Swift Announces Surprise Live Stream to Celebrate the 25th Anniversary of Her Debut Performance on the AMAs. [https://www.billboard.com/articles/columns/pop/9518491/taylor-swift-announces-surprise-live-stream-to-celebrate-the-25th-anniversary-of-her-debut-performance-on-the-amas]
[3] E! News (2021) Taylor Swift Leaves Fans Excited as She Drops Hidden Easter Egg Amidst Album Release Rumors. [https://www.eonline.com/news/1228004/taylor-swift-leaves-fans-excited-as-she-drops-hidden-easter-egg-amidst-album-release-rumors]
[4] Forbes (2020) Taylor Swift's New Album Is The Most Anticipated Pop Record Of 2020. [https://www.forbes.com/sites/michaelgswedrow/2020/07/08/taylor-swifts-new-album-is-the-most-anticipated-pop-record-of-2020/?sh=4ee2eaae6b74]
[5] Us Weekly (2020) Taylor Swift Drops Subtle Clue About Upcoming Music Collaboration. [https://www.usmagazine.com/entertainment/pictures/taylor-swift-selfies-and-subtle-clues-the-singer-has-dropped-about-upcoming-music-collaboration/]
- Taylor Swift, known for her keen eye for design, recently rearranged the categories on her store, hinting at a potential new album.
- The change in layout and the 12 items at a 26% discount, alluding to her upcoming 12th album, have added fuel to the speculation.
- The Swifties, her dedicated fans, are interpreting these shifts as Easter eggs, a creative approach often employed by the artist in her branding.
- The typography used in the post shared by Taylor Nation, Swift's social media team, further stokes the excitement among her followers.
- Over the years, Swift's web design and UI have been instrumental in her ability to communicate effectively with her fans and build her massive brand.
- Adobe, a leading platform in the world of art and design, could be a useful tool for small business owners looking to create a similar engaging experience for their brand.
- In the realm of pop-culture, Swift is not just a celebrated artist but also a trendsetter, often being associated with celebrities and influencing popular trends.
- Despite speculation about personal announcements, the focus seems to remain on her upcoming music, leaving fans and media analysts alike eagerly awaiting the next big move from the artist.