Swift's Old Hit Song Climbs Back to Top 10 on Billboard Chart After Five Years
Taylor Swift's song "August" has once again made a significant appearance on various Billboard charts, thanks to its thematic relevance and fan-driven momentum. The track, which shares its name with the month of August and lyrically evokes themes of fleeting summer romance, serves as a seasonal anthem for Swift's fans, known as Swifties.
Each summer, "August" re-enters the charts, fuelling a cultural moment every year during that month. This annual seasonal association leads to renewed streaming, sales, and social media activity, keeping the song relevant and allowing it to re-chart every summer.
In the recent summer of 2025, "August" made a notable impact on several Billboard charts. On the Alternative Digital Song Sales chart, the song reached No. 7, while on the Alternative Streaming Songs chart, it peaked at No. 9. Moreover, "August" ranked within the top 50 on the Billboard Global 200, buoyed by 1.55 billion Spotify streams and viral trends, particularly on platforms like TikTok.
The song's recurring popularity each summer is a unique cyclical chart performance, a blend of thematic relevance and fan-driven momentum. Despite not being officially pushed as a single from Swift's album Folklore, which was released in July 2020, "August" managed to reach No. 23 on the Hot 100.
Interestingly, "August" did not find space on either the Billboard Global 200 or the Billboard Global Excluding U.S. in the previous frame. However, this summer, the song found its way to both worldwide rosters. "August" reappeared within a few spaces of its all-time best showing on both global rosters, settling at No. 50 on the Billboard Global 200 and No. 59 on the Billboard Global Excluding U.S.
"August" also cracked the top 10 on various rock and alternative lists, reappearing within a few spaces of its all-time best showing on both global rosters. The song's consumption significantly increased during the first few days and week of August, contributing to its re-entry on four Billboard rankings this frame.
Despite its annual success, "August" has not yet reached its all-time peaks on the Billboard charts. Unlike many other songs that become annual sensations, "August" is not a holiday tune. Instead, it captures the feeling of the end of summer, making it a unique and beloved track among Swift's fans.
Entertainment and music continue to celebrate the annual chart success of Taylor Swift's "August," with the track making a significant impact on various Billboard charts in August 2025. The alternative and rock music scene witnessed "August" ranking high on several lists, reflecting its thematic relevance and enduring fan-driven momentum.
