Holiday Gifting Shifts Towards Second-Hand Treasures in Germany
When it comes to holiday shopping, Germany's population is leaning towards second-hand gifts. A study conducted by the German Retail Association (HDE), in collaboration with Sellpy and Appinio, reveals a shift in gifting preferences. Now, 60% of respondents are open to giving second-hand presents at Christmas, an increase from the previous year's 40%.
Berlin, in particular, has seen a surge in this trend, with 61% of residents aged 35-44 favoring second-hand gifts.
The reasons behind this preference are clear, according to the survey. Environmental consciousness and affordability are key factors. Fifty-six percent of respondents cited sustainability as their primary concern, while 52% highlighted cost as a growing issue.
Stefan Genth, HDE's Managing Director, attributes this trend to the interplay of consumer sentiment and economic uncertainties, with 68% of respondents expressing more satisfaction upon receiving new products.
Digging Deeper:
This trend towards eco-friendly and cost-conscious gift-giving isn't confined to Germany. The second-hand retail market is booming worldwide. By 2026, revenue in the second-hand goods sector is projected to reach €24.8 billion in Europe, a significant leap from €12.1 billion in 2019.
Exploring Further:
Reusable and upcycled items, eco-friendly packaging, personalized jewelry sourced from local artisans, and second-hand luxury goods are gaining popularity. Second-hand stores, vintage clothing shops, used bookstores, and e-gift cards are offering unique and cost-effective gifting options. Creating gift baskets filled with local treats also supports local talent.
Europe's second-hand luxury goods market is expected to reach USD 36.3 billion by 2033, growing at a CAGR of 6.78% from 2025 to 2033. By 2026, the market size is likely to continue expanding, becoming a substantial segment in the global luxury goods market.
