Supermarkets slash prices by 75% on Christmas Eve—here’s how to snag the best deals
Shoppers looking to save money this Christmas could find the best deals by timing their supermarket visits carefully. Experts suggest that waiting until Christmas Eve or New Year’s Eve could lead to discounts of up to 75% off certain items.
Supermarkets slash prices dramatically in the final hours before closing on key holiday dates. Stores like Asda even apply three rounds of price cuts on Christmas Eve—morning, midday, and evening—to clear stock quickly. The deepest discounts often appear just before shutdown, with yellow stickers marking down slightly damaged or near-expiry products.
The tactic relies on supermarkets’ urgency to clear shelves before holidays. Shoppers willing to visit in the evening stand the best chance of securing heavily discounted items. With careful timing, last-minute deals could make a noticeable difference to Christmas spending.
