Super Group bets big on Alberta's 2026 regulated igaming market expansion
Super Group has reported strong financial results for 2025, with annual revenue hitting $2.2 billion. The company is now turning its focus to Alberta, where a regulated igaming market is set to launch in early 2026. Several major operators, including Super Group, are preparing to enter the new space.
The Alberta igaming market has long operated in a grey area, much like other Canadian regions. This is expected to change in Q2 2026 when the province introduces a regulated framework. While exact numbers remain unclear, multiple large operators have shown interest, with at least one aiming to secure approval by the launch date.
Super Group already holds licences in Ontario, where it runs several brands under the province's regulated system. CEO Neal Menard highlighted Alberta's potential during a recent earnings call, noting the company's readiness. Lessons from Ontario's rollout have helped shape their approach.
The move comes after Super Group's exit from the U.S. stock market last year. Fierce competition and shrinking profit margins led to the decision, shifting focus back to Canada. The company currently maintains a strong position in the country's grey market, which it now aims to transition into regulated operations.
Super Group's 2025 revenue reached $2.2 billion, with $578.3 million in the final quarter alone. The Alberta market launch in 2026 presents a new opportunity for expansion. With preparations underway, the company is positioning itself as a key player in Canada's evolving igaming landscape.
