Super Bowl Teaser Introduces Avocados From Mexico with Andy Richter as Caesar Character
After a one-year hiatus, Avocados From Mexico is making a comeback to the Super Bowl. The brand's 30-second commercial, airing in the first quarter of the game, serves as a teaser for their new creative positioning, "Addvocados."
Produced by Avocados From Mexico and created by Austin-based agency GSD&M, the ad uses humor and exaggeration to highlight the unique appeal of their product. The creative positioning of the Super Bowl 2022 commercial is designed to be funny, impactful, and aimed at driving results and connection.
In the ad, viewers will find comedian Andy Richter dressed as Caesar, playing in a world where avocados are treated as a ridiculously valuable and fiercely competed-over commodity. Characters go to exaggerated lengths and show absurd behavior to get their hands on Avocados From Mexico, underlining the brand’s freshness, desirability, and distinctiveness.
Ivonne Kinser, the vice president of marketing and innovation at Avocados From Mexico, commented, "We're excited to bring back our Super Bowl presence with a fresh and fun approach. The 'Addvocados' platform is a reflection of our brand's commitment to standing out and connecting with our audience in a memorable way."
The "Addvocados" platform is not just for the Super Bowl. It's the brand's new creative positioning for marketing events, including the Super Bowl, and a key part of their marketing strategy for the event. This is Avocados From Mexico's seventh appearance in the Super Bowl, further emphasizing their commitment to the event and their brand.
The "Addvocados" platform is intended to ensure that the Avocados From Mexico brand stands out during the Super Bowl and beyond. The lighthearted and fun tone of the ad aims to connect viewers emotionally to the product through memorable, comedic storytelling focused on the "love" and craving for avocados.
Stay tuned for the Super Bowl to catch Avocados From Mexico's humorous and engaging commercial. It's going to be a green, funny, and memorable event!
The new creative positioning of Avocados From Mexico, titled "Addvocados," extends beyond the Super Bowl and encompasses various marketing events, showcasing the brand's commitment to standing out through lighthearted and memorable storytelling. Apart from entertainment during sports events, the brand aims to highlight the freshness, desirability, and distinctiveness of avocados in the realm of movies and TV, as well as sports.
