Sumsub and Approvely partner to simplify gaming payments and fraud prevention globally
Sumsub has teamed up with Approvely in a new strategic partnership. The deal integrates Sumsub's identity verification tools into Approvely's payments and risk management platform. Both companies aim to streamline processes for gaming operators and merchants worldwide. The collaboration brings together Approvely's strong U.S. market presence with Sumsub's global reach across 220+ countries. This combination offers regulatory advantages in multiple regions, addressing challenges like synthetic fraud, multi-accounting, and first-party fraud.
For gaming merchants, the integration means smoother onboarding and transaction processing. Users will move directly from identity checks to checkout without interruptions. Approvely's clients can expect fewer identity-related problems, higher approval rates, and stronger cross-border compliance. Chelsie Cooper, CEO of Approvely, highlighted the natural fit between the two companies, as they already support many of the same operators. Anastasia Shvechkova, Sumsub's Business Development Director for the Americas, added that the partnership reinforces their commitment to helping compliance-heavy businesses expand across different jurisdictions.
The partnership provides gaming merchants with a unified, compliant system for user onboarding and payments. It also reduces friction for legitimate users while improving fraud detection. The combined solution is set to enhance security and efficiency for operators in a complex regulatory landscape.
