Sue Bird Takes on Dual Roles at Deep Blue: Partner and Head Strategist
Revamped Article:
Title: Sue Bird Kicks Off New Venture as Chief Strategy Officer at Deep Blue Sports + Entertainment
Sue Bird, the legendary ballerina of the WNBA, has joined forces with Laura Correnti, founder of Giant Spoon, to revolutionize brand engagement in the realm of women's sports.
Correnti's brainchild, Deep Blue Sports + Entertainment, hit the scene in December with a clear vision - to emerge as the leading marketing force in women's sports. And now, with Bird taking up the mantle as chief strategy officer and the firm's first partner, the game is about to change.
Last year, Bird hung up her basketball shoes after a sparkling 20-year career with the WNBA's Seattle Storm. But make no mistake, the appointment of the all-time assist leader in the WNBA signals that she's far from retiring from the sporting world. And with Deep Blue zeroing in on women's sports as its first vertical, adding Bird to its ranks was a game-changer for the company.
"There's a huge gap in the market when it comes to athlete representation at the table from the outset," Correnti told AdWeek. "We're bringing a whole range of agency services, but having that athlete perspective from the get-go is crucial."
Deep Blue Sports + Entertainment, with Correnti at the helm as CEO, aims to transform the way brands interact within the women's sports sphere. Here's a glimpse of what they have cooking:
- Engaging Events: Deep Blue organizes events such as the Business of Women's Sports Summit, highlighting the importance and challenges of women's sports and drawing substantial investment and media attention.
- Networking Galore: The organization plans to launch the Deep Blue Women's Sports Yacht Club at Cannes Lions, offering a moonshot networking platform for global partnership development in women's sports.
- Challenge Confrontation: Bird uses her platform to tackle historical biases in the sports industry, advocating for fairer treatment and better media deals for women's sports.
- Influential Collaborations: By allying with key figures like Allyson Felix and Ashlyn Harris, Deep Blue bridges the gap between sports, entertainment, and business, significantly boosting the brand interaction landscape.
Together, Bird and Deep Blue are on a mission to elevate the visibility of women's sports, foster growth opportunities, and pave the way for greater investment and recognition in the women's sports industry. The future's looking bright!
- Sue Bird, the WNBA's all-time assist leader, has joined forces with Deep Blue Sports + Entertainment as their chief strategy officer, signaling her continued presence in the sporting world.
- Deep Blue Sports + Entertainment, led by Laura Correnti, has launched the Deep Blue Women's Sports Yacht Club at Cannes Lions, aiming to provide a powerful networking platform for global partnership development in women's sports.
- Cognizant of the historical biases in the sports industry, Sue Bird uses her influence to advocate for fairer treatment and better media deals for women's sports through her partnership with Deep Blue Sports + Entertainment.
- In an interview with AdWeek, Correnti explained the importance of athlete representation in the initial stages of brand engagement in women's sports, emphasizing that Sue Bird's presence as the first partner of Deep Blue Sports + Entertainment was a game-changer.
