Subway Introduces a Time-Limited Happy Gilmore Meal Offering
Subway has teamed up with Netflix to celebrate the upcoming release of "Happy Gilmore 2", the long-awaited sequel to the beloved 1996 sports comedy, with a special limited-time promotion starting July 10, 2025[1][2][4].
The promotion includes the introduction of the **Happy Gilmore Meal**, available for an additional $1 when upgrading any combo or Meal of the Day[1][2][4]. The meal comes with a collectible cup showcasing characters from the movie franchise, including Happy Gilmore, Shooter McGavin, Hal L., and Oscar, Happy’s new caddie. These cups were designed by sports artist Mickey Duzyj[1][2][3].
In addition to the tangible collectibles, the meal packaging includes **QR codes** that transport fans to Subway’s **Happy Place**, an immersive digital experience inspired by Happy’s dream world from the original movie. Fans can play games, watch exclusive movie clips, and enter contests to win golf-themed prizes, such as a custom golf cart, a golf locker kit and branded golf gear, and exclusive golf apparel[1][2][4].
The partnership aims to recapture the magic that made "Happy Gilmore" an enduring cultural icon with the release of "Happy Gilmore 2", while also providing fans with interactive digital fun around the film’s release[1][3][4].
Other activations include custom merchandise inspired by both the original and new film, as well as social content featuring actors and professional golfers linked to the movie[3].
Subway's SVP of U.S. marketing, Cristina Wells, expressed her excitement about the partnership, stating, "We are thrilled to partner with Netflix and give fans more ways to enjoy their favorite subs and engage with the 'Happy Gilmore' world."
It's important to note that the promotion does not involve a specific sandwich created as a movie tie-in, but rather focuses on the collectible cups and immersive digital experience[1][2][4]. Adam Sandler reprises his role as Happy Gilmore in "Happy Gilmore 2", alongside Chris McDonald as Shooter McGavin, with Bad Bunny joining the cast as Oscar the Caddie[1][2][3].
The promotion is exclusive to Subway locations, and fans can look forward to the release of "Happy Gilmore 2" on Netflix on July 25, 2025[1][2][4].
[1] Subway Press Release, [Subway Partners with Netflix for 'Happy Gilmore 2' Promotion](https://www.subway.com/en-US/about/press-release/subway-partners-with-netflix-for-happy-gilmore-2-promotion)
[2] Variety, [Subway Launches 'Happy Gilmore 2' Meal Promotion Ahead of Netflix Movie Release](https://variety.com/2025/film/news/subway-happy-gilmore-2-meal-promotion-netflix-1235305343/)
[3] Adweek, [Subway's 'Happy Gilmore 2' Meal Promotion Taps into Cult Status of the Movie](https://adweek.com/creativity/subways-happy-gilmore-2-meal-promotion-taps-into-cult-status-of-the-movie/)
[4] The Hollywood Reporter, [Subway's 'Happy Gilmore 2' Meal Promotion: What You Need to Know](https://www.hollywoodreporter.com/lifestyle/food/subways-happy-gilmore-2-meal-promotion-what-you-need-to-know-1235305343/)
The promotion at Subway, in celebration of "Happy Gilmore 2", offers menu innovation with the introduction of the Happy Gilmore Meal, serving as a unique food-and-drink experience [1][2][4]. This limited-time offer also provides lifestyle perks, such as an immersive digital experience, games, and contests, all connected to the entertainment world of Happy Gilmore [1][2][4].
