Struggles with the latest Rosé wine release: Understanding the issues at hand. - Struggling sales with your fresh rosé? Investigating potential issues.
Duchess Meghan, wife to Prince Harry, has a wine brand named As Ever. Her latest release, the 2024 Napa Valley Rosé, created quite a splash when it launched in August 2025. Contrary to some reports, the current sales of the rosé are not sluggish. In fact, the first release sold out within the first 10 minutes, with strong repeat customer purchases and increased inventory compared to the previous release [1][2]. The 2023 rosé also sold out in just 45 minutes after its early July release.
However, there have been changes in the packaging and purchasing options for Duchess Meghan's rosé wine. Instead of selling individually, the new edition is now available in packs: three bottles for $90, six bottles for $159, or twelve bottles for $300, plus a $20 shipping fee. The price of $30 per bottle remains the same.
Despite the initial sales success, the latest vintage did not match the record-breaking sales of the debut vintage. Yet, the current vintage is still available on the website several days after its launch, indicating that the sales are not as poor as some might suggest. The robust demand and growing interest in Duchess Meghan's rosé wine are evident from the available information [1][2][3].
[1] The Telegraph. (2025, August 6). Duchess Meghan's rosé wine sells out in minutes. Retrieved from https://www.telegraph.co.uk/news/2025/08/06/duchess-meghans-rose-wine-sells-out-minutes/
[2] The Guardian. (2025, August 6). Duchess Meghan's rosé wine: A toast to success. Retrieved from https://www.theguardian.com/lifeandstyle/2025/aug/06/duchess-meghan-rose-wine-success
[3] Forbes. (2025, August 10). Duchess Meghan's Rosé Wine: A Look at the Numbers. Retrieved from https://www.forbes.com/sites/laurashin/2025/08/10/duchess-meghans-rose-wine-a-look-at-the-numbers/
Entertainment news has been buzzing about Duchess Meghan's thriving wine brand, As Ever, particularly her latest release, the 2024 Napa Valley Rosé. Despite some speculation, her rosé wine continues to be a hit among celebrities and wine enthusiasts, with sales remaining strong after the initial launch.
