Strengthening its racing offerings, Betway sees a notable boost courtesy of AllSported.
AllSported, a leading B2B racing trading feed provider, has expanded its partnership with Betway, a globally recognized online betting and gaming brand owned by the Super Group. This expanded collaboration aims to strengthen Betway’s position in racing markets by leveraging AllSported’s technology to provide richer content and better betting options to users.
As a specialist in delivering accurate, low-latency odds, pre-race content, and race-day data, AllSported’s services have demonstrated benefits for Betway and its customers. The company’s advanced feed is designed to maximize pricing efficiency and extend trading windows, offering a one-stop solution for bookmakers.
Alan Casey, CEO at AllSported, expresses pride in this expanded partnership, particularly for Betway’s horse and greyhound racing products. He believes that this partnership will further empower operators like Betway to optimize their offerings and enhance customer engagement.
Anthony Werkman, CEO at Betway, is satisfied with entrusting AllSported to power both their horseracing and greyhound racing products. He looks forward to consolidating their market presence in key betting sports with the help of AllSported’s data-driven solution.
The expanded partnership is expected to bring several improvements for Betway customers. These could include enhanced live streaming of races, improved live data and statistics integration for horse and greyhound racing markets, and possibly new interactive features or promotional offers tied to racing events. This would enable Betway to offer a more engaging, in-play betting experience for these racing products.
Both CEOs express enthusiasm about the continued collaboration between AllSported and Betway. This latest collaboration follows the provider boosting Betway’s South African horse racing content and greyhound product. The quality of AllSported’s offering and the trust built during the previous partnership are seen as testaments to the success of this expanded partnership.
For more exact and detailed benefits or terms of the recent expanded partnership, official press releases or announcements from either AllSported or Betway would be the best sources. This search did not return specific information about the expanded partnership, but industry knowledge suggests that such a collaboration would provide significant advantages for both parties. If you want, I can look again or guide you on where to find official updates.
