Streaming platforms OTT.X, Cineverse, and Pledge join forces in California wildfire aid efforts
OTT.X, Pledge, and Cineverse Launch Campaign to Support California Wildfire Relief
In a heartwarming display of solidarity, the home entertainment trade association OTT.X, fundraising platform Pledge, and Cineverse have joined forces to support California wildfire relief. This collaboration involves donating ad inventory and making corporate donations to various nonprofit organizations focused on wildfire response and recovery.
The beneficiary charities include Baby2Baby, California Fire Foundation, Chamber of Mothers L.A. Chapter, GoFundMe Org's Wildfire Relief Fund, Los Angeles Food Bank, Pasadena Humane, PATH: People Assisting the Homeless, and the Animal Wellness Foundation.
These organizations are providing critical services such as food assistance, shelter, financial aid, legal help, and animal care to those affected by the wildfires. By donating ad inventory, these companies allow for fundraising campaigns and awareness initiatives to reach wider audiences through their platforms, increasing donations and support for wildfire relief efforts.
The 15-second spot created by Cineverse asks audiences to donate to wildfire relief. Viewers are prompted to text GIVELA to 707070 or scan a QR code to make a donation at the following URL: https://www.pledge.to/cineverse-LA-fire-support.
Cineverse has also made a corporate donation of $10,000 to charities supporting Los Angeles wildfire relief.
The California Fire Foundation supports families of fallen firefighters and firefighters themselves, and donations strengthen its work in California. Baby2Baby has provided over 2 million emergency supplies to children and families affected by the Los Angeles fires, and continues to need support. Los Angeles Food Bank, with partner agencies, is providing vital assistance to those impacted by the recent fires, which have disrupted access to nutritious food.
Pasadena Humane has rescued over 400 animals from the Eaton Fire Emergency and urgently needs monetary donations to cover medical supplies and resources. Chamber of Mothers L.A. Chapter is supporting moms and families suffering from the L.A. wildfires through local on-the-ground initiatives and psychological support services.
PATH: People Assisting the Homeless has responded swiftly to the devastating fires impacting Los Angeles County, providing critical resources and assistance to those in urgent need. Altadena Girls, a local organization started by Avery, is helping young girls regain their sense of self and confidence after the Eaton Canyon Fire.
BLHF: Boris Lawrence Henson Foundation is offering mental health services to marginalized communities in areas devastated by the L.A. wildfires. The Dove Channel, RetroCrush, and The Bob Ross Channel are among the channels currently running the wildfire relief spot.
This type of collaboration typically enables relief organizations to access funding and visibility needed for immediate disaster response and longer-term recovery work. The California Community Foundation’s Wildfire Recovery Fund, which coordinates many of these efforts, has raised over $100 million with grants directed to various nonprofits involved in wildfire relief[1].
These donations and ad inventory contributions play a vital role in supporting community recovery services offered by the listed charities and ensure ongoing aid to vulnerable groups impacted by California wildfires[1].
[1] California Community Foundation’s Wildfire Recovery Fund, https://www.calfund.org/wildfire-recovery-fund
- OTT.X, Pledge, and Cineverse collaborate to support California wildfire relief, making corporate donations and donating ad inventory to various nonprofit organizations.
- Cineverse has created a 15-second spot asking audiences to donate to wildfire relief, and viewers can text GIVELA to 707070 or visit a specific URL to make a donation.
- Companies donating ad inventory help fundraising campaigns and awareness initiatives reach wider audiences through their platforms, ultimately increasing wildfire relief donations.
- Some of the beneficiary charities, such as Baby2Baby and the Los Angeles Food Bank, provide critical services including food assistance, shelter, and financial aid to those affected by the wildfires.
- The California Fire Foundation, which supports families of fallen firefighters, has greatly benefited from donations supporting Los Angeles wildfire relief efforts.
