Streaming giants OTT.X, Cineverse, and Pledge join forces for California wildfire aid efforts
OTT.X, Cineverse, and Pledge Launch Campaign for California Wildfire Relief
In the wake of the devastating wildfires affecting Los Angeles County, a coalition of media companies, streaming platforms, and charitable organizations have joined forces to provide critical aid and support to those in urgent need.
At the forefront of this relief effort is People Assisting the Homeless (PATH), which has swiftly responded to the disaster by offering essential resources and assistance to those affected. Other organizations, such as GoFundMe Org, Baby2Baby, Pasadena Humane, and the Animal Wellness Foundation, are also providing emergency relief grants and medical care to individuals impacted by the Palisades, Eaton, and Hurst wildfires.
The home entertainment trade association OTT.X, fundraising platform Pledge, and Cineverse have collaborated to launch a campaign aimed at raising funds and awareness for California wildfire relief. Cineverse, a leading provider of streaming content, has created a 15-second public service announcement (PSA) asking audiences to donate to wildfire relief efforts. This PSA is available for use by all OTT.X members on their linear Free Ad-Supported Television (FAST) channels and AVOD platforms.
Viewers across dozens of streaming channels, including Barney, Comedy Dynamics, Crime Hunters, Dog Whisperer with Cesar Millan, Dove Channel, RetroCrush, and The Bob Ross Channel, are being prompted to take action. They can text GIVELA to 707070 or scan a QR code to make a donation at https://www.pledge.to/cineverse-LA-fire-support.
In addition to financial support, various local initiatives and psychological support services are being provided by organisations such as Chamber of Mothers L.A. Chapter and the Boris Lawrence Henson Foundation, which offers mental health services to marginalized communities in areas devastated by the wildfires.
The Los Angeles Food Bank, with partner agencies, is also playing a crucial role in ensuring ongoing relief for those affected by the fires.
California Fire Foundation, which supports families of fallen firefighters and firefighters themselves, is strengthened by donations to its work and the communities it protects.
For those interested in learning more about the specific participants and partnering charities involved in the OTT.X California wildfire relief campaign, it is recommended to check official OTT.X communications, press releases from involved companies, or charitable organization announcements directly related to wildfire relief in California.
- The OTT.X, Cineverse, and Pledge coalition has launched a campaign for California wildfire relief, utilizing streaming platforms and OTT (Over-The-Top) media.
- Cineverse, a streaming content provider, has created a 15-second PSA, encouraging audiences to donate to wildfire relief efforts via text or QR code.
- Viewers on various streaming channels, such as Barney, The Bob Ross Channel, and Dove Channel, are encouraged to donate to the relief effort by texting GIVELA to 707070 or scanning a QR code.
- Besides financial contributions, organizations like the Chamber of Mothers L.A. Chapter and the Boris Lawrence Henson Foundation provide local initiatives and psychological support services for wildfire-affected communities.
- To learn more about the OTT.X California wildfire relief campaign and its participating charities, one can refer to official OTT.X communications, company press releases, or direct charitable organization announcements related to wildfire relief in California.
