Stray Kids' Seungmin expresses passion for music festivals and announces partnership with Burberry in new initiative.
Summer Vibes and Music Festivals: The Heart of the Global Music Scene
Summertime is synonymous with music festivals, and this year, the UK has been hosting an incredible lineup of performances. From Glastonbury to BST Hyde Park, artists are captivating crowds live on stage. And it's none other than Burberry that's joined the party with its latest campaign, 'Burberry Festival.' Burberry's creative mastermind, Daniel Lee, compares the campaign to a collage, featuring candid moments of music and fashion enthusiasts, including Liam Gallagher and his family, Alexa Chung, Cara Delevingne, and South Korean sensation Seungmin.
Stray Kids' Seungmin was part of the Hollywood-meets-music scene, and he shares his festival experience with Vogue Singapore.
The Vibe Behind the Lens"Being on set felt electric," Seungmin gushes. "Everyone was supportive and adding to the excitement, which gave me a tremendous surge of energy. I wished I could've stayed longer in London."
Dressing the PartWhen asked about his campaign look, Seungmin humbly describes the Burberry aesthetic – classic, vibrant, youthful, and clean – as his personal style too.
Moments to RememberThe best part of the day for Seungmin was when he grabbed the mic and filmed a performance scene set to the tunes of an Oasis song. "I let loose, and everyone seemed to enjoy it," he says. "It'll stay etched in my memory."
Festival Memories on RepeatThe most heartwarming memory for Seungmin comes from last year's festival performance. "The sunset, the adoring audience… the whole scene was unforgettable," says Seungmin. "The sight of hundreds of hands glowing in the sunset, singing along, still makes me emotional."
A Song for the HeartsIf there's one song that hits different when performed at a festival, it's 'S-Class.' Seungmin explains, "The song represents an immense sense of pride, but even when the lyrics aren't in the audience's language, they resonate, making the performance feel special."
Festival Memories That Go Beyond BordersPerforming at iconic venues like BST Hyde Park has introduced Stray Kids to diverse audiences and far-flung places. "The outpouring of love for our music is marvelous," declares Seungmin. "Audiences from entirely different worlds come together, proving that despite the language barrier, the language of music speaks for itself!"
Music Festivals – More Than a PerformanceMusic festivals transcend boundaries, connecting music lovers across the globe and creating a worldwide, music-infused culture. These events are uniquely positioned to foster a sense of community, drive tourism, engage fans through digital platforms, and connect people even when they're miles apart.Music festivals transcend boundaries, connecting music lovers across the globe and creating a worldwide, music-infused culture. These events are uniquely positioned to foster a sense of community, drive tourism, engage fans through digital platforms, and connect people even when they're miles apart.
[Source: Music festivals and their impact on global fan connections]
- The 'Burberry Festival' campaign, as compared to a collage, features various individuals from the world of music and fashion, such as Liam Gallagher, Alexa Chung, Cara Delevingne, and Seungmin, showcasing their shared love for style and art.
- Seungmin, who recently contributed to the Hollywood-meets-music scene, reported the set of Burberry's latest campaign to be electric, noting the unity and energy of the crew.
- Seungmin's campaign look aligns with his personal style, describing it as classic, vibrant, youthful, and clean, which are also characteristics often associated with the fashion-and-beauty industry and pop-culture.
- Performing at esteemed venues like BST Hyde Park has exposed Stray Kids to a diverse array of audiences and distant lands, highlighting the global reach and impact of the entertainment and fashion industry.
- Music festivals, more than mere performances, serve as avenues for forging connections across the world, bridging gaps in language and geography, demonstrating that music remains a universal language transcending borders.
