Strategies to Forge a Solo Creative Career in the Arts
Ready to become an indie artist and make it big without a fancy label? Here's how, according to Meduulla, a Mancunian rapper and poet who's made it on her own terms. We chatted with her to uncover her secrets to success.
Never Stop Learning
Meduulla emphasized the importance of continuous learning and taking every opportunity to improve. From posting poetry online to performing freestyles on BBC's The Rap Game, she learned that resilience and trying again is crucial. You might not win every time, but the lessons you gain are priceless.
Avoid Being Finessed
Understanding the music industry can help you spot people trying to take advantage. Meduulla encountered multiple labels after her TikTok success, but many didn't listen to her music beyond the short clip that went viral. Navigating the industry takes savvy, so manage your own affairs as much as possible.
Get Your Promo On
Marketing is a must for any indie artist, even if you hate it. Develop a consistent brand identity that resonates with your audience, learn their behaviors and preferences, and connect authentically to stand out in a crowded market.
Labels Aren't Everything
The main benefits labels offer are money and connections, but you can secure those yourself with the right strategy. Leverage social media to monetize content, connect with other artists and industry pros, and build a support network. Opportunities are all around!
Stay Informed About Royalties and Union Membership
Meduulla highlighted the importance of joining a union and understanding royalty collection to keep your earnings in your pockets, not someone else's. Education is power when it comes to finances in the music industry.
Stay Authentic
Don't give in to industry pressure to conform. Being true to yourself will help you create meaningful connections with your audience and avoid burnout. You're unique, embrace it!
So there you have it, 8 strategies for succeeding as an independent artist. Want more? Check out our live events for the latest music industry insights! Find our event schedule here!
Embrace a versatile lifestyle that encompasses fashion-and-beauty, entertainment, and music to help you stand out in the competitive world of indie artists. By following Meduulla's advice and staying authentic to your unique self, you can make your mark without relying on a record label.
When navigating the music industry, brainstorm creative ways to promote your work and establish a strong personal brand – this will help you attract the right audience and secure partnerships on your own terms.
