Strategies to Amplify Your Book's Sales Count
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In a bustling café in London, Annmarie McQueen, a recent English graduate and marketing professional, is busy scribbling, snapping photos, or strumming a ukulele. But when it comes to marketing her self-published novels on Amazon, she's all business.
McQueen, author of the new adult novel "This Really Happened," has garnered attention not just for her writing, but also for her marketing acumen. Having been published in magazines such as Words with Jam, Reach poetry, and Buried letter press, she is well-versed in the art of promoting books.
In a recent article, McQueen shares her insights on marketing strategies for self-published novels on Amazon. Here's a breakdown of her key recommendations:
1. Optimize for Amazon’s Algorithm and Metadata: Launch your book aggressively at release to signal demand and improve ranking within Amazon’s performance-based algorithm. Refine metadata, including your book’s title, subtitle, keywords, categories, sales description, and author bio, to improve discoverability. Use SEO-optimized keywords relevant to your novel’s genre and audience.
2. Know and Target Your Audience Precisely: Identify your ideal readers by creating detailed audience profiles. Design ad creatives that resonate with this audience to improve engagement and conversion. Avoid vague targeting and tailor content to specific reader preferences.
3. Use Amazon Advertising and Paid Ads Strategically: Invest in Amazon Ads, including Sponsored Products, to boost visibility. Experiment with pay-per-click campaigns targeted to your identified audience segments. Complement Amazon Ads with other platforms like Meta Ads (Facebook and Instagram) and BookBub Ads to expand reach outside Amazon.
4. Price Your Book Competitively and Use Promotions: Employ strategic discounts, launch pricing, and free promotion days to lower entry barriers for new readers and create sales momentum. Price bundles in a series attractively to provide value and increase revenue per customer.
5. Build Social Proof and Reviews: Encourage reviews early, as they impact buying decisions and Amazon’s ranking signals. Positive reviews boost credibility and organic discovery, hence drive more sales.
6. Maintain Quality and Stand Out: Publish a high-quality book that solves reader needs better than competitors to stand out in a saturated market.
McQueen also offers practical tips for building an online presence. She recommends making it easy for readers to follow her by including social media handles, website, and book information at the end of her books. She advises driving traffic towards her Amazon page by posting the link on social media, blog, forums, etc. McQueen suggests changing her signature on forums to the book cover with a link to the book.
McQueen encourages engaging with readers by replying to reviews, tweeting about mentions, and leaving reviews on other books. She suggests holding a giveaway on platforms like Goodreads, Twitter, or other social media sites. She also advises sending out review copies to book bloggers who could be a good fit for her book.
By the time her book is back at its full price, McQueen believes that word of mouth and recommendations can make people willing to pay an extra amount for it. She encourages engaging with readers and building a community around her books. She also suggests writing articles for news websites or online magazines and including the book link in the bio.
Follow Annmarie McQueen for updates on her marketing strategies and her latest novels. By effectively leveraging these strategies, authors can maximize their novel's sales potential on Amazon.
[1] Amazon's Algorithm and Ranking Factors: https://www.amazon.com/gp/help/customer/display.html?nodeId=201771690 [2] Amazon Marketing Services: https://ads.amazon.com/ [3] SEO for Authors: https://www.searchenginejournal.com/seo-for-authors/323169/ [4] Amazon Advertising: https://advertising.amazon.com/ [5] Book Marketing Strategies for Self-Published Authors: https://www.thebalancecareers.com/book-marketing-strategies-for-self-published-authors-2061182
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