Strategies for Tapping into the Modern Audience: Super Bowl Guidebook
Rewritten Article:
Get ready for the shiny new spectacle, Super Bowl LVIII! It's the 58th big game, but this time, it's happening in the eye-catching destination of Las Vegas. This event is being held at the awe-inspiring The Sphere and tickets are boasting a hefty price tag of $10k. But that's not all - time to take a peek at the intriguing duo taking the field: Tay/Trav and two powerhouse teams, the San Francisco 49ers and the Kansas City Chiefs. And, let's not forget, the essence of this grand occasion - understanding the overtime rules.
The excitement met the roof on Sunday, as a remarkable first-time occurrence graced the stage: a full-fledged independent Spanish language broadcast alongside the traditional English language show. Although we've glimpsed Spanish language Super Bowls before, this one stood out from the pack with TelevisaUnivision stepping up their game, boasting greater gender representation and improving on the English broadcast in numerous ways. So, grab a chair and keep your eyes peeled, as we unveil a few nuggets of wisdom that can help both advertisers and marketers vie for success.
Did you know that the broadcast of TelevisaUnivision's Super Bowl is only one example of the profound influence the New Mainstream is having on pop culture and marketing? The New Mainstream is no niche audience - it's all of us, more diverse and multicultural than ever before, with a strong stance on the world and actively investing in brands.
What Conquered TelevisaUnivision's Super Bowl Broadcast? The Winning Ads that Brought the Whole FamigliaThis first time is a main stage moment that's more inclusive than ever before. In essence, it's a brand new rulebook brimming with fresh lessons and practices for marketers eager to reach both creative and business success.
So what's the game plan? Here's a peek at some of the valuable insights and takeaways from the Big Game broadcast on TelevisaUnivision:
Speak to the new mainstream, not just a new market
The key to triumph in the future is to focus on telling your story to the New Mainstream, not a generic audience. After all, we've formally entered an era in which former minorities are the majority.
In addition to the lessons for advertisers, United States news publications should also treat these main stages with the same enthusiasm as they do with the English-language Super Bowl. The moral of the story: all Big Marketing Moments must engage everyone as they wish to be engaged with, not as a traditional homogeneous group.
Take a brave leap and experiment
Embarking on a transformed stage can be a bit like cooking your first pancake - it may not be perfect, but give it a shot with open arms. In the immortal words of William Goldman, "Nobody knows anything." Proving what works often requires taking the plunge. Brands that bravely stepped up on this new stage and tried something new - with a unique take on culture and language - were the ones that stole the spotlight. I'm not biased, but I'm a big fan of Verizon celebrating the Big Game with both Beyoncé on CBS and its ad with J Balvin on Univision. And, let's not forget, we also loved how Volkswagen claimed its place in both broadcasts.
Big Game voices need to evolve
Many brands have taken years to learn their Big Game voice - character, jokes, or cute animals. However, stepping into a new language presents a whole new challenge when searching for that epic voice worthy of a big stage. To those brands that ran their English language spots on Univision, a big shout-out for showing up to the party. Now's the time to find a new voice for your brand - keep striving for it!
Find your unfair advantage
Invest wisely by discovering the unfair fights you can win. Perhaps your brand has sufficient resources to reach all audiences through a comprehensive platform. Excellent! Go for it and win big! Maybe your brand only has limited resources to work with. Wonderful! Focus your efforts on crucial audiences during pivotal cultural moments and seize the chance to spearhead growth.
From sports events like the Super Bowl in Mexico and among U.S. Hispanic audiences, to streaming platforms like ViX, sports programming remains a key revenue driver. Marketers should recognize that live sports events serve as engaging moments that magnetize advertisers looking to reach these demographics. And, in recognition of shifting market dynamics, TelevisaUnivision's commitment to cost optimization and digital growth helps maintain profitability, ensuring advertiser interest remains high.
Living and Thriving in a Multi-Hyphenate WorldThese days, one big game isn't enough - there's more than one game to consider. It took us a staggering 67 times to get here, but Super Bowl LVIII sets the stage for a new series of diverse main stages that brands can no longer afford to ignore. Copa America 2024 is looming on the horizon, followed by the World Cup. Expand your brand's horizons and don't limit yourself to the old marketing calendar. Dare to fly!
Ask yourself, what will your brand, agency, or marketing team do to conquer the next "Big Game" and lead the way into the future? The New Mainstream is here, reshaping the expectations of brands and marketing. The challenge, and the opportunity, is for us all to innovate, lead, and create something unprecedented.
- The Super Bowl broadcast by TelevisaUnivision showcased a gold rush of sorts, with advertisers and marketers vying for success by reaching out to the diverse new mainstream audience, just like gold miners hunting for treasure.
- In the world of entertainment, just as football teams aim for growth, so do brands need to continuously evolve and experiment, adapting their voice to resonate with new cultures and languages, especially in the age of the New Mainstream.
