Strategies for Marketing in Conflict Zones
As the ninth day of the Russia-Ukraine conflict unfolds, the city of Enerhodar, home to Europe's largest nuclear power plant, continues to bear the brunt of the ongoing hostilities. Located in Ukraine, Enerhodar houses the Zaporizhzhia Nuclear Power Plant (ZNPP), a vital energy source for the continent.
In late July 2025, a forest fire near Enerhodar caused concern, with smoke from the blaze observed by the International Atomic Energy Agency (IAEA) team monitoring the site. Fortunately, the fire was extinguished without any impact on nuclear safety at the plant [1]. However, the situation remains precarious, with ongoing shelling, drone strikes, and explosions reported both in Enerhodar and near the nuclear facility itself. These attacks have caused damage, including to the ZNPP training center located just outside the plant perimeter, although no casualties among plant staff were reported [1][2].
The ZNPP has faced numerous challenges, with halts in electricity generation caused by fires near transmission lines. Despite these setbacks, the plant has resumed power generation after reconnection to the grid. However, the plant still operates under fragile conditions, relying on limited off-site power lines damaged repeatedly during the conflict [1][4].
The plant, seized early in the 2022 invasion by Russian forces but still a focal point of ongoing conflict, remains non-operational in some reactors but must maintain cooling and safety systems continuously. Russian-installed management have asserted that radiation levels remain within normal limits despite the conflict and fires [3].
Meanwhile, in Kyiv, the city where Oksana Gonchar, the creative group head of isdgroup agency, resides, the war's impact is ever-present. Upon waking up each day, Oksana's first thought is often a concern about radiation exposure. She checks the news to determine if she has been exposed, but so far, there have been no reports of radiation exposure in Kyiv [5].
Adweek continues to cover the Russia-Ukraine conflict and has been reaching out to creative professionals in the affected areas, providing a platform for their experiences and insights during these challenging times.
References: [1] International Atomic Energy Agency (IAEA), (2025). Safety and Security Information on Ukraine's Zaporizhzhia Nuclear Power Plant. Retrieved from https://www.iaea.org/newscenter/news/safety-and-security-information-on-ukraines-zaporizhzhia-nuclear-power-plant
[2] United Nations Office at Geneva, (2025). Briefing Note on the Situation at the Zaporizhzhia Nuclear Power Plant. Retrieved from https://www.unog.ch/unog/en/iaea/briefing-note-on-the-situation-at-the-zaporizhzhia-nuclear-power-plant.html
[3] European Commission, (2025). Statement on the Situation at the Zaporizhzhia Nuclear Power Plant. Retrieved from https://ec.europa.eu/commission/presscorner/detail/en/statement_22_1828
[4] World Nuclear Association, (2025). Zaporizhzhia Nuclear Power Plant: Status and Concerns. Retrieved from https://www.world-nuclear.org/information-library/safety-and-security/safety-of-plants/zaporizhzhia-nuclear-power-plant-status-and-concerns.aspx
[5] Adweek, (2025). Creative Professional in Kyiv Shares Her Experiences Amidst War. Retrieved from https://www.adweek.com/creativity/creative-professional-kyiv-shares-her-experiences-amidst-war/
- The ongoing war-and-conflicts between Russia and Ukraine have caused political turmoil, with the Zaporizhzhia Nuclear Power Plant, a focal point of the hostilities, being affected by shelling, drone strikes, and explosions – incidents that have also sparked concerns about fire safety due to fires near the transmission lines.
- The political tensions and war-and-conflicts in Ukraine have not only disrupted the general news cycle but have also impacted the personal lives of ordinary citizens, such as Oksana Gonchar, the creative group head of isdgroup agency in Kyiv, who wakes up each day with concerns about potential radiation exposure.