Strategies for Marketing During Ramadan in 2025: Six Thought-Provoking Approaches
In the lead-up to the holy month of Ramadan, brands are increasingly turning to social media to promote their marketing campaigns, aiming to resonate with the values and traditions of Muslim consumers. Successful Ramadan campaigns are deeply rooted in cultural understanding and relevance, focusing on themes of community, generosity, faith, and family - central to the spirit of Ramadan.
A multi-channel, multi-format approach is key to broadening reach and engagement. Brands that combine organic social content, influencer collaborations, paid ads, and augmented reality (AR) experiences tend to see the best results. For instance, integrating AR Lenses with in-store pop-ups and influencer storytelling can drive both awareness and conversion. Diversifying platforms and languages helps target specific communities more effectively.
Emotionally resonant content drives higher engagement. Campaigns that address community challenges while uplifting spirits can foster strong emotional connections. Collaborating with local artists, influencers, and community leaders ensures authenticity and amplifies reach. Partnerships should reflect the lived experiences of the audience, blending cultural insights with brand messaging.
Timing and planning are crucial for Ramadan marketing success. Starting early allows for thoughtful campaign development, content creation, and community engagement. Ramadan is highly competitive, so strategic timing around key moments (iftar, Eid, nightly prayers) maximises impact.
Action-driven campaigns that encourage donations, gifting, or participation in community initiatives align with the spirit of Ramadan and can drive both social and business outcomes.
Examples of successful Ramadan social media campaigns include Islamic Relief UK’s 2025 campaign, Sephora’s Ramadan Souq multi-format campaign, and Starbucks' Ramadan campaign, each demonstrating the power of cultural authenticity, multi-faceted engagement, emotional resonance, and local partnerships.
Key takeaways for effective Ramadan marketing on social media include being culturally authentic, diversifying content and channels, engaging emotionally, partnering locally, and measuring and iterating for measurable impact. By following these strategies, brands can create campaigns that resonate with their audiences and drive both social and business success.
Brands such as McDonald's, Coca-Cola, and KitKat have also run successful Ramadan campaigns, offering special deals, creating culturally sensitive content, and using interactive elements to increase engagement. Using social media platforms such as Instagram, Twitter, or Facebook can increase visibility and engagement for Ramadan marketing campaigns. Influencers or community leaders can host events or activations with brands, and Instagram hashtags, filters, or stickers can be used to increase visibility and engagement for Ramadan social media campaigns.
- To capitalize on the holy month of Ramadan, brands must consider content calendars that emphasize lifestyle, fashion-and-beauty, food-and-drink, relationships, and entertainment, reflecting the central themes of community, generosity, faith, and family.
- Successful Ramadan social media campaigns often hinge on emotional resonance, seeking to address community challenges while uplifting spirits through collaborations with local artists, influencers, and leaders.
- Brands should leverages social media platforms like Instagram, Twitter, or Facebook, and engage with influencers or community leaders to host events or activations, ensuring content is culturally sensitive and includes interactive elements for increased engagement during Ramadan.
