Stephen Curry unveils UA Curry 12 'Sakura' sneakers during NBA Playoffs
Inside the Curry Brand:
Stephen Curry, four-time NBA champion and unanimous MVP, isn't just dominating the court with his iconic basketball skills. As the face of Under Armour Basketball, he's also shaking things up off the court by spearheading his own Curry Brand within the label. Established in a bold move in 2020, this brand isn't content with simply releasing signature sneakers—it's now nurturing upcoming basketball talent, pushing the sport to new heights.
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When we talk about game-changers, De'Aaron Fox, a former Sacramento King, certainly fits the description. In October 2023, he made history by becoming the first signature NBA athlete for Curry Brand, marking the brand's expansion. Since then, he's dropped his own signature shoe, the UA Curry Fox 1.
But Curry Brand isn't just making a statement stateside; global talent is also grabbing headlines. The brand scored another first by signing Keisei Tominaga, an international-born athlete from Japan, a sensation during his three-year University of Nebraska stint, catching fans' eyes with his long-range shooting and agility. Currently in the G League, Tominaga continues to pave his own path in basketball.
Curry paid a personal touch to his signature athlete by debuting a player exclusive colorway of the UA Curry 12—an intriguing pink shade named "sakura," inspired by the beautiful Japanese Cherry Blossom tree. Fans got their first glimpse of this design during Curry's exceptional Game 1 win against the Houston Rockets—a striking representation to celebrate Tominaga's culture.
UA Curry 12 "Sakura"
Nike's Nike Book 1 '95 All-Star and the Adidas Harden Vol. 9 'Ice Metallic are highly anticipated, but don't sleep on the UA Curry 12 "Sakura." This upcoming release features a touch of pink with deeper shades throughout its fused uppers, resting on UA Flow cushioning for a smooth, grippy feel on the court. The true star of the show is the cherry blossom leaves adorning the midsole, an artistic nod to Curry's soon-to-be-legendary athlete Tominaga.
With a move like this, it's crystal clear that Curry isn't just around to win championships; he's here to support the future of basketball. We can't wait to see who else will join the ranks of the Curry Brand's signings—keep an eye out for more developments on that front!
- In 2025, fans may feel a sense of excitement as Curry Brand, led by the NBA's Stephen Curry, is expected to debut its new sneaker, UA Curry 12 "Sakura".
- The UA Curry 12 "Sakura" joins highly anticipated releases like the Nike Book 1 '95 All-Star and the Adidas Harden Vol. 9 'Ice Metallic, promising a touch of pink and deeper shades for a unique court feel.
- As the Curry Brand continues to nurture upcoming basketball talent, players like De'Aaron Fox and international sensation Keisei Tominaga are contributing to the brand's success, each having debuted signature shoes under the Curry Brand.
- Since signing with Curry Brand in 2023, De'Aaron Fox has been a game-changer, following Curry's lead in expanding the brand beyond just releasing signature sneakers, and making a significant impact on the court as an NBA athlete.
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