Modepuppe Steffi: The Barbie of Socialism Turns 60 - Steffi: The East German Doll That Rivaled Barbie in the 1960s
In 1966, East Germany introduced Steffi, a fashion doll designed to rival Barbie and Petra. Created by Margot Schmied, the doll was named after her daughter and quickly became a sought-after item. With a bold look and unique style, Steffi stood out in the toy market of the time.
Steffi was produced at the VEB Puppenfabrik Biggi, a state-owned factory in Waltershausen. This town was well-known for its doll manufacturing during the East German era. The doll's design featured a more robust and mature body than Barbie's, along with a stricter makeup style that mirrored 1960s trends.
One of Steffi's most distinctive features was her voluminous blowout hairstyle, crafted from high-quality synthetic fibres. Originally priced at 16 East German marks, she was considered expensive for many families at the time. Despite this, the doll gained popularity and was even exported as a diplomatic gift, helping East Germany earn valuable hard currency. Unlike Barbie, Steffi was produced in different skin tones from the start, long before Black Barbie was introduced. Today, collectors value these dolls, with prices ranging from €20 to €200, depending on condition and original accessories.
Steffi remains a notable part of East German toy history. Her unique design and cultural significance continue to attract collectors. The doll's legacy reflects both the fashion trends and economic realities of its time.
