Skip to content
All about sports. — Roskomnadzor — Radio — Sports — Significantly — Preferences — 2023

Stations experiencing band frequency modifications by listeners

Listeners of the radio station are dwindling in numbers

,   and  ASMedia
3 min read
Radio listenership steadily decreasing
Radio listenership steadily decreasing

Stations experiencing band frequency modifications by listeners

Radio Listening Down: Tides Keep Changing

The tides of radio listening are changing, and it's clear as day. Whether you're talking about a weekly or monthly basis, less and less Russians are tuning in. According to Roskomnadzor statistics, a whopping 50.4 million listeners grabbed some air time weekly in the first half of 2023, compared to 50.6 million in 2022 and 51.4 million in 2021. On a monthly basis, radio was only able to nab 55.1 million listens, down from 55.3 and 55.5 million in the previous years. It's important to note that these figures don't differentiate between broadcast and internet listeners.

However, the Russian Academy of Radio presents a more positive outlook. Based on their calculations, radio was listened to daily by 60 million, weekly by 92 million, and monthly by 102 million peeps. Now, you might wonder why the difference — well, the Academy includes all listeners, while Roskomnadzor only counts those aged 12 and above.

The radio game employs around 30,000 individuals, including marketing and advertising wizards, musical masterminds, and journalists chasing the latest scoops. Broadcast radio may still be the hearts of the homes, but it's increasingly being joined by internet-based stations.

In the modern age of smart speakers, 11% of Russians (and 14% of Moscow residents) are now listening to the radio through their smart speakers — at least on occasion. The unified industrial radioplayer, a digital platform for online broadcasting, has been a big player in the market. Launched in December 2020, it's since shown some serious growth, with 405,000 unique listeners tuning in 1.6 million times in June 2023, racking up a combined listening time of 73.2 million minutes. Moscow led the pack, accounting for 21.42% of listeners, with St. Petersburg at 7.45%.

Keeping the industry safe from cyber threats is one of its main challenges. In fact, a 2023 study by the company "Tract" found that two-thirds of Russian radio stations have experienced cybersecurity issues, with some regional broadcasters lacking the necessary info sec specialists.

As per the Ministry of Digital Development, the growth of streaming audio monetization, integration of streaming broadcasting across various platforms, and further development of the industrial radio player are crucial for the industry's success. Additionally, improving audience measurement and shifting to hybrid methods that make use of data on listener behavior and preferences are essential for increasing radio's competitiveness against TV and the internet.

🤖💻📻 #MinistryOfDigitalDevelopment #Telecommunications #Radio

When it comes to strategies and challenges in streaming audio monetization and platform integration, the specifics aren't out there for the Russian radio industry. However, based on industry trends and challenges, we can make some educated guesses:

Strategies and Challenges in the Russian Radio Industry (Pure Speculation)

Strategies

  1. User-Centric Models: Adopting user-centric payment models might be the way to go, where artists are paid directly by their listeners, potentially creating a fairer monetization system for smaller artists.
  2. AI-Powered Optimization: AI-driven tools for ad placement and revenue optimization could help optimize monetization efficiency across various platforms.
  3. Innovative Monetization: Exploring revenue streams like direct-to-fan sales through platforms such as Bandcamp, Patreon, and NFTs could help diversify income sources beyond traditional streaming methods.

Challenges

  1. Transparency and Fraud: Ensuring transparency in ad placements and revenue distribution is key to maintaining trust and maximizing returns.
  2. Technology Integration: Seamlessly integrating streaming services with various platforms while maintaining a solid user experience is a major hurdle to overcome.
  3. Regulatory Pressures: Adjusting to regulatory pressures relating to royalty rates and payment structures could impact business models and require strategic adaptation.

Without specific details from the Ministry of Digital Development, these suggestions are based on general industry trends and challenges. For a more accurate picture, keep an ear to the ground! 👂🌬

  1. In the year 2023, the Russian radio industry may significantly shift towards user-centric models, where artists are paid directly by their listeners, offering a fairer monetization system for smaller artists.
  2. The increase in internet radio listening in Russia is noteworthy, as 11% of Russians (and 14% of Moscow residents) now listen to the radio through their smart speakers.
  3. The use of AI-powered tools for ad placement and revenue optimization is anticipated as a strategy for Russian radio stations to optimize monetization efficiency across various platforms, bolstering competition against TV and the internet.

Read also:

Related

Latest