Star photographer Bruce Weber displays Blue in a deeply sentimental manner, showcasing the subject's emotional depth.
In an exciting collaboration, fashion label Blauer has teamed up with renowned photographer Bruce Weber for their Fall/Winter 2025/26 collection. The partnership marks the first joint project between the two entities.
Weber, known for his poetic gaze, views his cameras as having personalities, sometimes feminine, masculine, or undefined. For the Blauer campaign, he opted for a large, eclectic cast that feels like an extended family.
Among the models in the campaign are Tim Easton, whom Weber photographed for Ralph Lauren in the 1980s, and Audrey Harrelson, who was photographed by Weber 13 years ago as a child. Dayle Haddon, a model in the campaign, is a past New York colleague and later muse of Guy Bourdin, connecting past and present in a touching way. Jaden, a model in the campaign, is the son of actor Christian Slater, whom Weber portrayed in 1991.
The central theme of the campaign is family. It explores various facets of family, relationships, and deep connections. The images created by Weber for the Blauer x Bruce Weber collection are intense, meaningful, and approachable, aiming to convey a sense of warmth and connection, a rarity in today's photography.
Richard Amaro, a friend of Weber's and a dancer and choreographer, lightened the mood on set. Nick, a plumber from Staten Island, found his place in the campaign despite missing the initial casting.
Federica Fusco, partner, owner, and marketing director of FGF Industry, expressed that working with Bruce Weber was a special experience. She stated that Weber took the time to understand the DNA of the Blauer brand and its needs. Fusco is pleased with the result of the collaboration and hopes for a continuation in the next season.
The campaign for the Blauer x Bruce Weber collection is set in urban Miami. The images tell stories of unity, memory, and the beauty of genuine encounters. Weber's approach for the campaign is a mix of technical finesse and emotional depth.
The collaboration between Blauer and Bruce Weber has resulted in a stunning collection that truly embodies the spirit of family and connection. The campaign is a testament to the power of genuine encounters and the beauty that can be captured through the lens of a master photographer like Bruce Weber.
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