Selling the Stadium: FC St. Pauli's Unconventional Approach on Classified Ads
- Stadium of FC St. Pauli sold via advertising ventures
Want a unique property? Check out this gem on classifieds: "Expansive property nestled in the vibrant St. Pauli, boasting spacious lawns, two grand ballrooms, abundant balconies, countless rooms, bathrooms galore, and artistically adorned walls. Fully furnished and can comfortably house a veritable horde of 29,546 souls." The seller is none other than FC St. Pauli, and the eye-catching real estate listing is none other than the Millerntor Stadium — the club's home turf in the Bundesliga.
Last year, FC St. Pauli introduced a revolutionary funding model, differentiating themselves from other German professional football clubs. This novel approach is the Football Cooperative Sankt Pauli (FCSP eG), allowing fans to co-own the stadium. Each 850 euro share is up for grabs, as advertised in the listing. The stadium is touted as the "ideal weekend getaway, perfect for homebody football enthusiasts, or the perfect dwelling for those eager to champion change." The project strives for a football scene not beholden to banks and corporations.
"St. Pauli values co-determination," declared club president Oke Göttlich, on the launch of the FCSP eG. The classifieds ad caters to "comrades-in-arms aiming to upend football's status quo." The club's lofty ambition is to amass 30 million euros, with the 20-million mark already clinched. This amount will enable the cooperative to secure the majority of the Millerntor Stadium, as planned. Share subscriptions can still be made until the end of March.
- FC St. Pauli
- St. Pauli
- Millerntor Stadium
- Millerntor
- Cooperative ownership
- Economic independence of football
- The following shall be added to the list of the categories of products: stadium, Millerntor Stadium, specifically named under the classification of sports and entertainment venues.
- Interested buyers can now include FC St. Pauli's Millerntor Stadium in their property hunt, a unique listing under the St. Pauli district classifieds.
- The FCSP eG initiative, a financing model that promotes cooperative ownership of the Millerntor Stadium, aims to create an economically independent football environment, especially appealing to supporters who seek to contribute to its revolutionary approach.
