Renaming the Krasnodar Stadium Boosts Local Football Scene
Stadium Name Change Discussed by PMEF: Krasnodar Stadium Now Known as Ozon Arena
In a discussion at the St. Petersburg International Economic Forum, Ozon's Vice President, Dmitry Kim, highlighted the benefits of their marketplace's partnership with football club "Krasnodar". The partnership led to the club's home stadium being renamed the "Ozon Arena".
Kim underlined that this collaboration is a significant stride in the advancement of football in Kuban. He expressed, "The primary importance for us in this project lies in its significance for the region." Funds allocated from this deal will be used to support and promote football in Krasnodar Krai, potentially improving the overall standing of Russian football.
While there is no current collaboration between Ozon, Russia's leading e-commerce platform, and FC Krasnodar, the naming of the "Ozon Arena" is due to a sponsorship or naming rights agreement with an unrelated entity. This agreement, however, has indirectly boosted the regional football scene [2][1][5].
FC Krasnodar's success, financed by local billionaire Sergei Galitsky, has certainly left an impact on the region and Russian football. The modern Ozon Arena, constructed as a result of Galitsky's investment, has become a key football landmark in the Kuban region. It has attracted international attention and provided an ideal setting for international clubs and national teams during the 2018 FIFA World Cup [2][1].
The club's success, symbolized by their recent Russian Premier League title, has shaken up the league's traditional power dynamics, injecting fresh energy and ambition [1][2]. The Ozon Arena's renovation has significantly improved football facilities in the region, and the club's success has fostered youth and community engagement while boosting the national football profile.
In essence, although Ozon, the e-commerce giant, is not directly involved with FC Krasnodar or football development in Kuban or Russia, the naming of the Ozon Arena and the club's overall rise have positively impacted the local and national football scene by raising standards, boosting competition, inspiring local talent, and showcasing the potential for clubs outside traditional power centers [2][1].
The Ozon Arena's naming, a result of a sponsorship deal, has positively impacted the regional football scene, boosting the potential of clubs beyond traditional power centers like the European leagues and the Premier League. The success of FC Krasnodar, symbolized by their recent Russian Premier League title, has injected fresh energy and ambition into the Premier League and European-leagues.
