stadium in North Hessen renamed to Probonio Arena
Probonio Takes Over as Naming Rights Holder of Nordhessen Arena
Probonio, a digital platform for flexible management of employee benefits, has officially become the new naming rights holder of the Nordhessen Arena. The venue will now be known as the Probonio Arena.
This partnership is a part of Probonio's ongoing commitment to sports and the region. The company is already a partner of MT Melsungen and German ice hockey youth, and this sponsorship aims to further strengthen the arena as a meeting place for sports, culture, and business.
The contract between the operator and Probonio becomes legally binding today, Friday. The switch to Probonio Arena involves visible changes such as new signage, renaming of digital channels, and initial design elements.
Anja Steinkönig, Group CMO of Probonio, explains that the naming of the arena is a logical extension of their existing sports commitments. She stated, "We are thrilled to be part of the Nordhessen Arena's story and look forward to creating a lasting impact in the sports and cultural landscape of the region."
The Kassel Huskies, one of the participating teams in the Probonio Preseason Cup, will now call the Probonio Arena their home venue. The high-caliber preparation tournament, scheduled for August 23 and 24, 2025, also forms part of this partnership. The Probonio Preseason Cup will feature the Kassel Huskies, Düsseldorf EG, Löwen Frankfurt, and Iserlohn Roosters.
This preseason cup is a significant sporting event in the ice hockey preseason, providing teams with an opportunity to test their mettle before the start of the regular season. The Probonio Preseason Cup is organized by the operator of the Probonio Arena and is a part of Probonio's ongoing commitment to sports and the region.
The partnership between Probonio and the Probonio Arena aims to convey a message of appreciation, team spirit, and future orientation. The Probonio Arena is set to become a hub for sports, culture, and business, offering exciting opportunities for all who visit. For more information on future events at the Probonio Arena, please visit their official website or check recent press releases related to the arena.
The partnership with Probonio extends their involvement not only in the Nordhessen Arena but also in European leagues, as they will sponsor the Probonio Preseason Cup, a significant ice hockey event featuring teams across Germany. Anja Steinkönig, Group CMO of Probonio, expresses their excitement, stating, "We look forward to contributing to the success of prominent sports events like the champions-league and football matches that may potentially take place at the Probonio Arena in the future."
