Spotify's library of Taylor Swift's albums more than doubled following her decision to reinstate her music on the platform.
Hey There! Let's transport you to the world of Taylor Swift and her remarkable musical comeback! Last Friday, our beloved songstress Swifty reportedly doubled the streaming numbers on Spotify for her first six albums. This extraordinary surge happened just one day after she announced regaining control over her musical catalog, which had been under the management of Scooter Braun for nearly six years.
The Hollywood Reporter, who has access to Spotify's behind-the-scenes figures, revealed that her album, 'Speak Now,' saw a staggering 430% increase in worldwide streams that day. Other notable albums such as her self-titled debut, 'Reputation,' 'Fearless,' 'Red,' and '1989' also experienced notable increases of 220%, 175%, 160%, 150%, and 110% respectively. Interestingly, 'Fearless,' 'Red,' and '1989' are the only albums Swift has re-recorded, which might contribute to the sustained interest in her work.
Taylor Swift's attempts to regain control of her music go way back to June 2019 when Scooter Braun, then the manager of stars like Justin Bieber and Ariana Grande, purchased Big Machine Label Group, the record label that owned the masters of her first six albums. Swift publicly denounced that she was not given the opportunity to buy them directly and that her catalog was sold without her consent, leading her to embark on a re-recording project to regain control of her work.
At 35, the phenomenal singer and songwriter attributes her ability to regain control largely to the support she received during her tour, which ended in December 2024 and grossed over a staggering $2 billion in ticket sales.
Now we've got Taylor Swift, the marketing mastermind - "Everything she touches turns to gold."Her streaming numbers increased by a whopping 40% just on Friday, according to the outlet. Before this announcement, Swift re-recorded four of her albums, namely "1989 (Taylor's Version)," which topped the charts of the most listened-to albums and contributed to her highly successful 'The Eras Tour.'
As reported by streaming data, Swift continues to be popular with 133 million followers, though she ranks 10th in monthly listeners with 87.2 million. Her song "Cruel Summer" remains one of the most-streamed songs globally, with approximately 2.8 billion streams. The strategic re-releases of her re-recorded albums, like "1989 (Taylor's Version)," could be a significant factor in sustaining her music's popularity. It sold about 2.8 million units in 2023[3].
With her newfound control over her music and the continued support of her fans, we can expect Swift to continue breaking records and setting new milestones in the music industry. Stay tight, Swifties! 💛💛💛
After revealing her album, 'Speak Now,' saw a staggering 430% increase in worldwide streams, it's clear Swift's reported regaining control over her musical catalog has had a significant impact on her feeds. Taylor Swift, the marketing mastermind, also saw a 40% increase in her streaming numbers on a single day, showcasing her prowess in the realm of entertainment and music.
