"Hot Together" by The Pointer Sisters: A Rewind on Spotify, Courtesy of "GTA 6"
Pointer Sisters' Track Causes a Stir on Spotify - Spotify agrees to host The Pointer Sisters' music collection
Hey there! You probably recognize the likes of "Jump (For My Love)" or "I'm So Excited" from the American soul band The Pointer Sisters, right? Well, hold onto your hats—the gaming universe is abuzz about an older, less popular sister, "Hot Together" from 1986. This tune is making heads turn thanks to a clever appearance in the latest trailer for the highly anticipated "Grand Theft Auto 6" (GTA 6).
The trailer's release on Wednesday sent shockwaves through the gaming realm, causing a massive leap in streams on Spotify. If you can believe it, the number of plays for "Hot Together" has soared by an astonishing 182,000%—a figure that'll make your jaw drop!
Insight:The obscure inclusion of a 40-year-old track in the GTA 6 trailer has catapulted the song to viral fame, displaying how music in popular game trailers can spark a renewed interest and skyrocket streaming numbers for vintage tunes[1][3][4].
IGN reports a Rockstar Games representative commenting, "[Grand Theft Auto] cuts through pop culture like few other things. Music has been a staple for the series since the start, so it's great to see both old and new fans connecting with a classic title in this way."
Unfortunately, the original Pointer Sisters lineup isn’t around to enjoy this triumph. June Pointer passed away in 2006, and her sisters Bonnie and Anita followed suit in 2020 and 2022, respectively. However, the band’s oldest member, Ruth, has carried on the legacy since 1972. Today, she performs with her daughter Issa and great-niece Sadako Pointer Johnson as The Pointer Sisters[2].
GTA 6: Breathtaking Sequel on the Horizon
The latest GTA 6 trailer by developer Rockstar Games has earned a whopping 85 million views on YouTube so far (as of May 8, 12 pm). In fact, the grand total of views across all platforms has already exceeded half a billion[5]!
The buzz surrounding the new installment of the sprawling open-world game series is higher than a 90s hairdo. Despite (or rather, because of) recent rumors about the delay in the release of GTA 6, initially planned for 2023. The new projection puts the release date at May 26, 2026.
- Spotify
- Trailer
- GTA
- Video game
- YouTube
- The Hollywood Reporter
- Gaming
- Grand Theft Auto*streaming
- IGN
References:
- Billboard
- CNN
- Music Business Worldwide
- NME
- Deadline
- The sudden surge in streams for "Hot Together" by The Pointer Sisters on Spotify can be attributed to its inclusion in the trailer for the video game Grand Theft Auto (GTA).
- After the GTA 6 trailer's release, the song has seen a massive increase in popularity, with plays soaring by 182,000%.
- The latest GTA 6 trailer, which has been viewed over 85 million times on YouTube so far, has reignited interest in the gaming universe, with the streaming community also keenly awaiting the release of the video game.
- Despite the delay in the release of GTA 6, initially planned for 2023, the new projection puts the release date at May 26, 2026, building up anticipation in pop culture, music, entertainment, and especially gaming circles.
